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David Pogue, The New York Observer, and Answer Guy Central

by Jeff Yablon | Jun 8, 2011 | Business Process, Search Engine Optimization SEO

Today’s piece is purely promotional. But instead of promoting Answer Guy Central’s Search Engine Optimization Services, we’ll be promoting my exalted new position as a source for The New York Observer. OK, so it’s not The New York Times, but...

Problogger Darren Rowse Doesn’t Want You To Follow Him

by Jeff Yablon | Jun 7, 2011 | Business Process, Media, Search Engine Optimization SEO

How many people are watching what you say on the Internet? Do you care? The second question was rhetorical; of course you care. But the first question is hard to answer, and even if you have the answer it might not matter. I’ve written a couple of times about...

Statistics Lie. Are You Listening, Hubspot and Shareaholic?

by Jeff Yablon | Jun 3, 2011 | Business Process, Search Engine Optimization SEO

I’ll bet you have a few things that are always on your mind as you move through your day. Me too. One is something I’ve mentioned before: Statistics Lie. It’s like the conversation about “Perception is Reality”. Except that in the case of...

Matt Cutts Lifts JC Penney Bad SEO Penalty (Really, Google?)

by Jeff Yablon | May 27, 2011 | Search Engine Optimization SEO

Don’t say I didn’t tell you so. In February, when Google hit JC Penney with the Search Engine Invisibility bomb to punish them for employing Black-Hat SEO techniques, I applauded, but I’ve also suggested that Google can’t simply drop a company...

Business Change, For Real … in Britain

by Jeff Yablon | May 26, 2011 | Business Process, Search Engine Optimization SEO

If you can, please forgive the blatantly self-promotional nature of this post. Yes, I have that agenda today (think Search Engine Optimization), but I’m also talking business change. On Monday, The New York Times’  David Brooks wrote about the different...

Google, Recipes, Copyright, and Search Engine Optimization

by Jeff Yablon | May 18, 2011 | Business Process, Content, Media, Search Engine Optimization SEO

If you want to find a ripped-off copy of the KFC recipe for chicken, or Mrs. Fields’ Chocolate Chip Cookies, search engines like Google are ready to do your bidding. And actually, there’s some question as to whether recipes can even be copyrighted. For...
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