by Jeff Yablon | Mar 28, 2011 | Business Process, Customer Service, Search Engine Optimization SEO
I spend a lot of time thinking about customer service. If you read these words regularly, you know that customer service is so important an idea around here that we’ve gone so far as to erect The Answer Guy’s Customer Service Wall of Shame … a wall...
by Jeff Yablon | Mar 25, 2011 | Marketing, Search Engine Optimization SEO
Yesterday, I came across a post at SEOptimise.com. It was a discussion about whether Search Engine Optimization works, and who falls on which side of the issue. As an SEO Consultant I found the conversation fascinating, if not especially well presented, and I...
by Jeff Yablon | Mar 24, 2011 | Business Process, Marketing, Search Engine Optimization SEO
So I’m looking at this picture of a cute kitten. No, a VERY cute kitten. Let me be clear: I’m a dog person; for a kitten to strike me as cute it needs to be one seriously cute kitten. Would I kid you? That’s A REALLY CUTE KITTEN! Do I...
by Jeff Yablon | Mar 17, 2011 | Search Engine Optimization SEO
Last week, I told you that Google had turned on a feature that lets you exclude web sites with spammy content from your future searches. Well, the “exclude what you hate” feature is live. I noticed it yesterday for the first time and poked around a bit:...
by Jeff Yablon | Mar 14, 2011 | Business Process, Content, Search Engine Optimization SEO
If imitation really is the sincerest form of flattery, the Internet is the most flattering place in the world. It’s not just the bad SEO being practiced by folks like JC Penney’s Search Engine Optimization consultant. We talk about SEO a lot here at Answer...
by Jeff Yablon | Mar 11, 2011 | Search Engine Optimization SEO
About a year ago I told you that Google had rendered their web site measurement tool Google Analytics worthless. It’s not strictly true; Google Analytics provides a lot of great information about your web site. But because anyone can have their computer put up a...