Search Engine Optimization SEO

Think All Crappy Internet Content is The Same? Turns Out Not

by Jeff Yablon | Apr 20, 2011 | Business Process, Content, Marketing, Search Engine Optimization SEO

For a guy who’s written hundreds of software reviews and the occasional piece on theater, I don’t talk very much about reviews. IYM Software Review was a seminal player in on-line content, and I love playing with software, but my duties as a business...

Video Draws Traffic. Should You Use It? Probably Not.

by Jeff Yablon | Apr 18, 2011 | Business Process, Content, Marketing, Media, Search Engine Optimization SEO

I’ve mentioned before how much information I need to process each day. The word “overload” applies, and I suspect you have a similar problem. It raises the very real question of whether blogging is worth the effort. The answer is “yes”,...

Long Tail Marketing: It Keeps Working While You Sleep

by Jeff Yablon | Apr 15, 2011 | Business Process, Content, Marketing, Search Engine Optimization SEO

This is only my second post in the last eight days. Normally, I speak here five or more times per week. Due to some personal-life changes I’ve had a crazy busy schedule over the last few days, and while the discipline I use to keep writing here hasn’t...

Did Ya Hear The One About The Lasek Eye Doctor & The Hooker?

by Jeff Yablon | Apr 12, 2011 | Marketing, Search Engine Optimization SEO

I’ve been too busy to write for a couple of days. This makes me sad. Not, however, as sad as it made me to hear that I might be responsible for any illegal things my clients do if I handle their Search Engine Optimization. A judge in the US District Court for...

How’s Your Reputation Looking? Do You Want To Fix It?

by Jeff Yablon | Apr 6, 2011 | Customer Service, Search Engine Optimization SEO

This week, an article about Reputation Management ran in Nick Bilton’s “Bits” Blog at The New York Times. The article said almost nothing, and I pointed that out. Ironically, my comment was removed. Here it is was: Problem is, so far the...

Are You Blogging? Is Your Competition? Does It Work? Why?

by Jeff Yablon | Apr 5, 2011 | Marketing, Media, Search Engine Optimization SEO

I read a lot. In fact, it often feels like I read too much, and that there are way too many “experts” clamoring for my attention. I receive hundreds of articles each day in the news reader app I use in my Droid, and many of them are redundant. Hundreds of...