by Jeff Yablon | Apr 29, 2011 | Business Process, Media
Kara Swisher, at least for today, is my hero. Click her link. Follow her on Twitter. Kara Swisher has jumped into the ranks of people I trust, and if you read this piece, you’ll see why. In that piece, Ms. Swisher, a long-time technology journalist who counts...
by Jeff Yablon | Apr 28, 2011 | Design, Marketing, Media, Search Engine Optimization SEO
This morning I found myself reading a post about Search Engine Optimization at Reuters. You know a topic has hit the mainstream when a news service like Reuters picks it up; I suppose the JC Penney SEO debacle mattered even more than I realized. I decided to comment....
by Jeff Yablon | Apr 27, 2011 | Business Process
Julien Smith Rocks. I’ve said it before: The writing partner of how-come-he-gets-all-the-credit Chris Brogan has a knack for telling a story in just the right way, and somehow this just-31-years-old Trust Agent has done it for me. Again. Read This (not...
by Jeff Yablon | Apr 26, 2011 | Business Process, Media, Search Engine Optimization SEO
It was fully nineteen months ago that I told you about the Washington Post writer who lost his job because his blog wasn’t getting read enough. In Internet time, nineteen months is an eternity. So with suggestions that USA Today is about to start paying their...
by Jeff Yablon | Apr 25, 2011 | Business Process, Marketing, Media
I’m a big proponent of drawing on your personal life to make the things you say and write in business more “real”. I learned that lesson a long time ago, and although it can sometimes scare people away it serves me well when I do business with folks...
