by Jeff Yablon | Feb 22, 2012 | Business Process, Customer Service, Media, Search Engine Optimization SEO
A couple of years ago, Microsoft admitted that they didn’t understand long tail marketing. They also said that long tail marketing is important; it was an uncharacteristic admission of incompetence from the folks in Redmond. I’ve been telling you about the...
by Jeff Yablon | Feb 21, 2012 | Business Process
Back in the day, most software was copy-protected. Software makers feared that people would copy and distribute what they had bought, so they put extra software in their software or even did controlled damage to the floppy disks that software used to come on to...
by Jeff Yablon | Feb 20, 2012 | Business Process, Media
I’ve done it. I’ve found a way to capitalize on Linsanity, right here in this little journal about business change. In case you’ve been living under a rock for the last couple of weeks, Linsanity is a now-being-contested-as-a-trademarked-word...
by Jeff Yablon | Feb 17, 2012 | Business Process, Marketing, Search Engine Optimization SEO
Dilbert hates Search Engine Optimization. Dilbert’s pointy-haired boss, on the other hand, loves SEO. Or Scott Adams has a commentary on just how ugly a game Search Engine Optimization is. Me? SEO is what I do. Contact me, and I’ll get your website ranked...
by Jeff Yablon | Feb 16, 2012 | Business Process, Media, Search Engine Optimization SEO
Perception, as we know, is reality. It’s true when penguins go marching, it’s true when musicians want you to pirate their music, it’s true when your File Host Gets Shut Down … truth is, it’s just always there. Perception is...
