Monthly Archives: February 2012

Fruit Flies, Steve Jobs, “Think Different” Business Change

If you’ve been looking for an excuse to consume a liquid lunch, you needn’t look any further than fruit flies. New research on the little pests confirms something that scientific findings have shown many times: in moderation, alcohol is good for you.

When Steve Jobs and Apple told us to “think different” all those years ago, I guess they were on to something.

As a guy who spends a lot of time thinking about new ways to do things (business change, people, business change …) I’m even less surprised by this than I might be otherwise. I’m not recommending that you go on benders like the ones that all too many of us partook in when we were young, but I am telling you that shaking things up—say, like the way you shake up your body by taking in a few ounces of alcoholic refreshment every now and again—is a good thing. Change isn’t bad, it’s just uncomfortable. In fact, let’s be honest; change, especially business change, is good.

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Posted in business change

AT&T Pushes The Biggest Business Change in Wireless History

Thank you, AT&T, for saving us from the spectre of huge data costs when we go over the limit on our SmartPhone plans, and for instituting a business change that both makes sense and will be fair to everyone.

OK, strike most of that. AT&T has a new idea for wireless data pricing that, while absolutely qualifying both as business change and a business change plan that makes sense in its way, isn’t really going to benefit anyone except AT&T, and other really large companies.

Here we go again.

Yesterday, the title AT&T’s mad, mad plan to charge wireless app developers on an article at GigaOM caught my eye. I would have read the piece even without that “mad, mad” part in the title, but it was those words that really got my attention. Just what could those crazy kids at AT&T be up to now?

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Posted in business change

Facebook Stores are Shutting Down—Were They Ever Open?

Bought anything on Facebook lately?

Last week I came across this story at Mashable, talking about the demise of several major brands’ e-commerce efforts on Facebook. And my immediate reaction was that I hadn’t even realized these “Facebook Stores” existed.

My next thought went to what my reaction has been since we started seeing established brands with established web sites running television commercials trying to send people to their Facebook pages.  Can anyone really believe that it’s a good idea to send traffic to facebook.com/pepsi instead of pepsi.com?

What hadn’t even occurred to me, though, was the issue that stands out loud and clear in the comments against that Mashable story; people don’t trust Facebook, so why would they shop there?

I’m not going to rant about Facebook today; I’ve been clear that I believe Facebook is simply not presented in the right way, but let’s face it; they’re Facebook; my half-hearted attempt a couple of years ago to craft a new kind of social network isn’t at all important.

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Posted in business change

Justin Bieber! Joustin Beaver! Copyright! Trademark! Ouch!

Justin Bieber ... The Same As Joustin Beaver?

Do you know the difference between Justin Bieber and Joustin Beaver? Justin Bieber’s attorneys are afraid you won’t be able to. Can you say “cease and desist”?

Bieber’s attorneys have said exactly that to Joustin’ Beaver’s developers. The Joustin Beaver App, current available here in the iTunes store and here in the Android Market, may not be long for this world, so download the Beaver before the Bieber stops you.

Trademarks and copyrights are a subject I discuss here from time to time:

Even Linsanity has become a disputed trademark.

And the Justin Bieber/Joustin’ Beaver story has my head spinning. Kudos to this FOX TV affiliate for talking it up before anyone, just one day after Joustin’ Beaver was released:

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Posted in business change

Just Roll Over; This Won’t Hurt a Bit …

This morning, I saw this in my Facebook feed. It was written/quoted by a friend who happens to be a very smart guy, and is a business editor at a large newspaper:

Here’s a simple, important process: Remove your Web browsing history from Google before it implements the new privacy policy and the company starts using your old searches in nefarious ways. 
How to Remove Your Google Search History Before Google’s New Privacy Policy Takes Effect  www.eff.org
On March 1st, Google will implement its new, unified privacy policy, which will affect data Google has collected on you prior to March 1st as well as data it collects on you in the future. Until now, your Google Web History (your Google searches and sites visited) was cordoned off from Google’s other …

I like what The EFF claims as their mission, by the way, despite the fact that this, like their involvement in the Carpathia/MegaUpload debacle, won’t really amount to anything useful.

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Posted in business change

Search Engine Optimization Laid Bare: Look At These Numbers

A couple of years ago, Microsoft admitted that they didn’t understand long tail marketing. They also said that long tail marketing is important; it was an uncharacteristic admission of incompetence from the folks in Redmond.

I’ve been telling you about the importance of long tail marketing for quite some time. Today, I’m going to open up the curtain on some details of how long tail marketing works that you wouldn’t expect to see a search engine optimization company reveal unless you paid them for the information.

Search Queries

Our volume of search results is getting pretty large. Google now sees Answer Guy Central as results-worthy for almost 7,000 search phrases, including us in the search results they show people over 170,000 times each month. I like these numbers,  even more when I compare them to the search results we were getting ten months ago; back then Google search-ranked us for 2,600 phrases, showing us in results 75,000 times.

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Posted in business change, Customer Service, Search Engine Optimization SEO

Apple Finds New Way To Control You; I’m NOT Calling It Evil

Back in the day, most software was copy-protected. Software makers feared that people would copy and distribute what they had bought, so they put extra software in their software or even did controlled damage to the floppy disks that software used to come on to prevent software copying.

Clearly, the software companies were right to be concerned; people copy software, music, movies, e-books, and anything else they can copy—because they can. And if you’re an intellectual property creator you want to stop this. But copy protection and Digital Rights Management (DRM) make people angry, and with good cause; sure, they stop all that illegal copying and help combat the reduction in revenue that comes with it, but they also create problems. It was almost three years ago that I told you about the RIAA’s stance on this.

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Posted in business change

Linsanity (and a Chink in The Armor of Journalism)

I’ve done it. I’ve found a way to capitalize on Linsanity, right here in this little journal about business change.

In case you’ve been living under a rock for the last couple of weeks, Linsanity is a now-being-contested-as-a-trademarked-word referring to a young man who plays basketball for the New York Knicks. Jeremy Lin, for any number of reasons, has turned not just the world of professional basketball but many far-flung cultural touch points on their ears. Linsanity, indeed.

Linsanity has gotten so crazy that when I ran into a neighbor after Mr. Lin’s Knicks lost a game a couple of nights ago we found ourselves discussing something that as a couple of old guys we have some perspective on: we couldn’t remember the last time we knew (as we currently do) the Knicks’ upcoming game schedule.

I’ll bet you’re wondering how I’m going to make a story about business change from Linsanity.

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Posted in business change

Dilbert Gets SEO, He Hates It, and Why That Matters

Dilbert's Pointy-Haired Boss and Search Engine Optimization

Dilbert hates Search Engine Optimization. Dilbert’s pointy-haired boss, on the other hand, loves SEO. Or Scott Adams has a commentary on just how ugly a game Search Engine Optimization is.

Me? SEO is what I do. Contact me, and I’ll get your website ranked higher by Google. Yes, I’m that pantless weasel (and Google thinks this page should rank for pantless weasel, too).

In today’s Dilbert, SEO gets portrayed as something that its practitioners should be ashamed of. I disagree, of course, and ultimately don’t care what Scott Adams or anyone else thinks about Search Engine Optimization. But when I read Dilbert this morning something clicked in my head; in the past, Scott Adams has been far less critical about SEO in Dilbert.

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Posted in business change, Search Engine Optimization SEO

Perception, Reality, and When Google Thinks You’re Ugly

Jeff Yablon Must Be Pretty Cool!  Facebook Jeff Yablon

Jeff Yablon, No Color  

Perception, as we know, is reality. It’s true when penguins go marching, it’s true when musicians want you to pirate their music, it’s true when your File Host Gets Shut Down … truth is, it’s just always there. Perception is Reality.

Which of the four Jeff Yablons you see above would you buy Search Engine Optimization from?

Last week, a bunch of SEO Geeks started talking about the impact that your picture has on traffic. Specifically, the point was that when you jump through the hoops needed to get Google to show your picture next to search results for things you’ve written, your click-through will be better if people like your picture.

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Posted in business change, Search Engine Optimization SEO

The March of The Penguin: No Worm For You!

If Apple gets their way, they’ll soon control the book business in much the same way they’ve taken over the music business. And Apple is pretty good at controlling businesses; they’ve just sued Samsung to stop distribution of the Google Galaxy Nexus, using this ridiculous patent.

I guess that’s why Penguin Books is making it harder to borrow their titles electronically.

Ostensibly, Penguin makes a good point: if they don’t have the rights to distribute books in a certain way, they’d best not do it. And assuming Penguin is telling the truth … well, the conversation and any criticism of Penguin over the move can stop right there. Penguin’s made a business decision. Got it.

But of course there’s something bigger happening here. Business changes. Figure out how to change along with it, or your business’ next change will be “going away”. And conversations about rights notwithstanding, if Penguin has the rights to lend books electronically, I’ll bet they can figure out a way to make the whole “over the air isn’t OK but downloading is” thing go away.

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Posted in business change

A New Story in Retail Business Change: Bring OnLine, Offline

I have a story for you. Or more specifically, STORY has a story they hope you’ll be interested in.

Story is a new retail concept, being told in oh-so-chic Chelsea, a neighborhood in New York City where the beautiful people live, work, and if Story has anything to say about it, shop, off-line, for things that otherwise would only be available on-line.

The question here is where the retail model stops being about retail. Story, presenting stuff-for-sale laid out as art exhibitions, just isn’t very likely to care about traditional retail concepts like customer service. And why would they be? Story may want to sell you the things you discover looking at their fabulous displays, but in a few weeks, they’ll have new things, from new vendors. And hey, it was those vendors who “really” sold you the things you bought at Story, right?

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Posted in business change, Customer Service, Search Engine Optimization SEO

As Google Becomes More Ubiquitous, They Get More Sloppy

If it weren’t for the fact that they’re Google, this would be shaping up to be a very bad week to be Google.

Google has decided that they don’t have quite enough of your information, so now they’re offering to pay for more of it. At least you get something in return, but … wow. So much for Google No Longer Caring About Data!

By the way, if you read that post you’ll see that my point was that Google cares more about their own data than everyone else’s, so maybe there’s no change here.

But as Google spreads out, reaching into what seems more and more every day like just about everything, they’re getting sloppy. Google can almost afford that—certainly when you’re Google’s size and have reached “critical mass” there are lots of mistakes you can make that don’t amount to much. Think about it, though; what would happen to your business if your business change looked like some of this stuff?

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“Ranting About S*** At Work” on Facebook and Twitter

In the early hours of this morning, my son Mike tweeted this expletive-laced apology to his Twitter Community.

You can only imagine my pride.

Being a stickler for manners, I was happy to see that Mike thought his overuse of Twitter was worth an apology. But as a web-and-smartphone Twitter user I wasn’t sure what he was apologizing for; I never saw the 133 tweets he referred to—because, let’s face it, most of your tweets are never seen by most of your followers.

And then it hit me: I’ve always hated texting. And now I see a new reason to hate it.

Never having been in that demographic, it hadn’t registered for me that people who use Twitter via text see all the tweets from all the people they follow unless they take steps to change what Twitter shows them. And they see those tweets One. Text. Message. At. A. Time.

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Posted in business change

Apple, eBooks/iBooks, Evil Business Practices, Odds and Ends

Since Apple announced their plans for world domination of electronic books a couple of weeks ago, I’ve been busy telling you about a few other business change issues. The MegaUpload/Carpathia story is huge, of course, and the new face of retail as envisioned by RentTheRunway is a big story. It’s hard to ignore Neil Young all but coming out in favor of music piracy, and I couldn’t let the sheer fun that is Jot.ly’s foray into the idea of rating everything get away. And I sure hope you read about Google Wallet and NFC’s non-invasion of the US market.

This is all business change, and worth looking at—and embracing. Now let’s talk about an eBook/iBook/iPad business change from Apple that should send you running the other way, screaming.

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Posted in business change