Do you know the difference between Justin Bieber and Joustin Beaver? Justin Bieber’s attorneys are afraid you won’t be able to. Can you say “cease and desist”?
Bieber’s attorneys have said exactly that to Joustin’ Beaver’s developers. The Joustin Beaver App, current available here in the iTunes store and here in the Android Market, may not be long for this world, so download the Beaver before the Bieber stops you.
Trademarks and copyrights are a subject I discuss here from time to time:
A couple of years ago, Microsoft admitted that they didn’t understand long tail marketing. They also said that long tail marketing is important; it was an uncharacteristic admission of incompetence from the folks in Redmond.
I’ve been telling you about the importance of long tail marketing for quite some time. Today, I’m going to open up the curtain on some details of how long tail marketing works that you wouldn’t expect to see a search engine optimization company reveal unless you paid them for the information.
I’ve done it. I’ve found a way to capitalize on Linsanity, right here in this little journal about business change.
In case you’ve been living under a rock for the last couple of weeks, Linsanity is a now-being-contested-as-a-trademarked-word referring to a young man who plays basketball for the New York Knicks. Jeremy Lin, for any number of reasons, has turned not just the world of professional basketball but many far-flung cultural touch points on their ears. Linsanity, indeed.
Dilbert hates Search Engine Optimization. Dilbert’s pointy-haired boss, on the other hand, loves SEO. Or Scott Adams has a commentary on just how ugly a game Search Engine Optimization is.
Me? SEO is what I do. Contact me, and I’ll get your website ranked higher by Google. Yes, I’m that pantless weasel (and Google thinks this page should rank for pantless weasel, too).
Perception, as we know, is reality. It’s true when penguins go marching, it’s true when musicians want you to pirate their music, it’s true when your File Host Gets Shut Down … truth is, it’s just always there. Perception is Reality.
Which of the four Jeff Yablons you see above would you buy Search Engine Optimization from?
Last week, a bunch of SEO Geeks started talking about the impact that your picture has on traffic. Specifically, the point was that when you jump through the hoops needed to get Google to show your picture next to search results for things you’ve written, your click-through will be better if people like your picture.
Answer Guy Central Influency and Integrated Marketing, New York NY 10128
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