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Plastics, Benjamin, Plastics (Or, for Great SEO, Pictures)

by Jeff Yablon | Oct 31, 2012 | Content, Influency, Marketing, Search Engine Optimization SEO

If The Graduate was made today, ‘Plastics, Benjamin, Plastics’ wouldn’t matter. Today, the best advice a middle-aged guy can offer a recent graduate is “long tail marketing and search engine optimization, son, long tail marketing and search...

Google/Apple/Nokia: The Reason Software Patents Are Such a Bad Idea

by Jeff Yablon | Oct 30, 2012 | Business Process

When Google released it few months ago, I wrote a piece on the Nexus 7 that focused on how it had been crippled. I love my Nexus 7. I use it all the time, and eventually I even figured out how to circumvent Google’s attempts to keep the Nexus 7 from acting as a...

The Eye of The Storm, Customer Service, and Business Change

by Jeff Yablon | Oct 29, 2012 | Business Process, Customer Service, Marketing

As Frankenstorm/Hurricane Sandy bears down on New York City and I wonder whether I’ll be able to keep doing business for much of this week, I’m thinking about customer service, business change, and marketing. Last year, ahead of Hurricane Irene, New York...

Procter, Gamble, Business Change, Customer Service, and SEO

by Jeff Yablon | Oct 26, 2012 | Business Process, Customer Service, Influency, Marketing, Search Engine Optimization SEO

It’s Friday, and I was planning to put the lid on the continuing saga of Bad Customer Service at Virgin America today. But through the innocuous act of checking the long-term weather forecast this morning, those plans have changed. Virgin America, I’ll...

Google Chromebook: Computer, Phone, or Toy?

by Jeff Yablon | Oct 25, 2012 | Business Process, Development, Marketing, Media

Little computer. Small, but in no way “little” chip running it. Look! Up in the sky! It’s a Bird! It’s a Plane! It’s . . . Google wants you to think the Samsung Exynos 5-powered Google Chromebook is “Ready When You Are”. The...
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