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Don’t Anger Twitter. They Own You. Or Your Words. Or Not.

by Jeff Yablon | Feb 21, 2011 | Business Process, Content, Media

As you know, there’s this Twitter thing making the rounds of the Intertubes. All the kids are doing it. People have stopped blogging. 140 characters is the limit for most anything you have to say. Which of course means I’ve already gone too far here....

Doing What You Promise: Customer Service Simplified

by Jeff Yablon | Feb 18, 2011 | Customer Service

It almost doesn’t matter what business you’re in, what the price tag is, or which part of the business process you’re working on: the easiest and best way to make great customer service happen and happen well is simple: just do what you promise. Of...

Does Google Forget? On Search Engine Optimization Penalties

by Jeff Yablon | Feb 16, 2011 | Business Process, Media, Search Engine Optimization SEO

With  Search Engine Optimization more and more becoming the most important business change you can put in place, you know you’d better do it the right way. And although Google admits they even they don’t know the best way to do SEO, do SEO you must. Matt...

Surviving Valentines Day, Groupon And Great Customer Service

by Jeff Yablon | Feb 15, 2011 | Customer Service

Valentines Day is in the rear-view mirror. You’ve spent an inflated amount on flowers, a similarly-inflated price on dinner, and moved on. Your life is the same this morning as it was a couple of days ago, except you’re a bit poorer. And if you’re...

The E-Myth Revisited, and Revisited, and Revisited

by Jeff Yablon | Feb 14, 2011 | Business Process, Customer Service

About 18 months ago, my phone rang and on the other end was none other than Michael Gerber. OK, actually it was Michael Gerber’s assistant on the phone, but it turns out that Michael Gerber was requesting a meeting with me. A few days later that meeting came...
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