by Jeff Yablon | Jul 19, 2013 | Influency, Marketing
As you read it, you may find yourself wondering if I’ve included EVERYTHING in this article. And the answer is yes, literally, this is an article about ‘everything’. Next week, I’ll be telling you about a situation I encountered a few days ago,...
by Jeff Yablon | Jul 18, 2013 | Influency, Search Engine Optimization SEO
One of the things we do here is Search Engine Optimization. SEO is incredibly important, and we’re pretty good at staying a step ahead of changes that Google and the other search engines implement to make SEO harder. But we don’t sell ‘Search...
by Jeff Yablon | Jul 16, 2013 | Influency, Marketing
A couple of times recently, I’ve mentioned the idea of ‘everything’, in connection with describing and explaining Influency. And while everything might seem to be an impossible target, Influency really is about getting the largest subset of things...
by Jeff Yablon | Jul 12, 2013 | Content, Influency
When Google bought Zagat, Yelp found themselves with a big problem. With or without the issues surrounding the quality of Yelp’s reviews, when Google enters your business space, it’s time to get creative, or get dead. This week, Yelp unveiled a new tool...
by Jeff Yablon | Jul 10, 2013 | Influency, Marketing
Influency comes from a lot of places and a lot of things. Some are big, others small. Some are easily controlled, and others must be brought under control. And once you get Influency ‘working’, what happens? If you have an idea with market problems (and...
