by Jeff Yablon | Jan 28, 2014 | Content, Influency
Yesterday I promised you more information about traffic spikes to older stories. Coincidentally, Matt Cutts at Google weighed in on older web content yesterday, as well, when he addressed someone’s concern that old material was getting beaten up in Optimization...
by Jeff Yablon | Jan 24, 2014 | Content, Design, Influency
As the year of search engine optimization gave way to the year of social … gave way to the year of content marketing … we’ve tweaked our advice on achieving Influency. But one thing that hasn’t changed in quite a while—in fact has become more...
by Jeff Yablon | Jan 22, 2014 | Content, Influency, Search Engine Optimization SEO
While this picture might be ridiculous (sorry, Matt … ) the idea it represents is anything but: (especially) if you’re a small business, Google is doing some really scary things. I’ve commented several times that Guest Blogging is increasingly a...
by Jeff Yablon | Jan 14, 2014 | Content, Influency
Is the headline on this article disrespectful? Depending on your feelings about political correctness, or whether you or someone close to you is or has been a cancer patient, you could find my willingness to talk about Media, Influency, Twitter and Cancer, all in...
by Jeff Yablon | Jan 6, 2014 | Content, Influency
In Optimization and Influency, in case I haven’t been clear enough on the subject, cheating is a bad idea. Cheating is a bad idea in journalism and blogging. Cheating will catch up to you on social networks. Cheating is bad. Bad, bad, bad. And if you believe...
by Jeff Yablon | Dec 18, 2013 | Content, Influency, Search Engine Optimization SEO
For a few years, Google’s position on duplicate content has been that ‘they won’t penalize you’ for having it on your web site. Good thing, because this week Matt Cutts revealed a statistic that might—or perhaps it won’t—sound shocking:...
