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A Fallacy in Content Marketing (Where Influency Comes From)

by Jeff Yablon | Apr 10, 2014 | Content, Influency, Marketing, Search Engine Optimization SEO

      Let’s take a peek behind the content marketing curtain. There’s a lot that goes into content marketing. Being in the biz, one of the things I find most interesting about that is a new trend predicated almost entirely on Google telling the...

Magic Boxes, JJ Abrams, and Video Influency’s Mystery

by Jeff Yablon | Mar 4, 2014 | Content, Influency

  If my musings on Influency and the evolving and growing importance of producing video seem a bit obtuse, get ready for this video influency stuff to become a whole lot simpler. But first, a visit from JJ Abrams. We flipped the switch on Influency marketing at Answer...

Is There Influency in a Really Quick Windows 8.1 Shut Down?

by Jeff Yablon | Feb 19, 2014 | Business Process, Content, Influency

This one, as my hipster son would say, is gonna be weird. Back in the days when I was a journalist, one of the people I worked with from time to time was Gina Smith. I remember a conversation that Gina and I had one night. I was President of The Computer Press...

Teases, Influency, and The Wrong Marketing Strategy

by Jeff Yablon | Feb 5, 2014 | Content, Influency, Marketing, Media

Search Google for images associated with the word tease, and you’ll get predictable results; lots of young pretty girls in stages of near-undress will fill your screen.   But that’s about all that’s predictable about tease images. Use the search...

The Influency Hose in Louis CK’s ‘Tomorrow Night’

by Jeff Yablon | Jan 31, 2014 | Content, Influency, Marketing, Search Engine Optimization SEO

Well, hello Amy Poehler! May I spray you with my big, stiff hose?   If you buy a copy of Louis CK’s Tomorrow Night (and no, we get no commission if you do), you won’t see that question asked. Neither Amy Poehler nor Louis CK are in Tomorrow Night for very...

Louis CK, Content Marketing Influency, and Tomorrow Night

by Jeff Yablon | Jan 29, 2014 | Content, Influency, Marketing

  Click Conan O’Brien, right now; Louis CK Needs $5.   OK, so Louis CK most assuredly doesn’t need your five bucks. But if you click on Conan O’Brien above, you’ll be taken to Louis CK’s web site, where you can buy a copy of...
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