Click Conan O’Brien, right now; Louis CK Needs $5.
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OK, so Louis CK most assuredly doesn’t need your five bucks. But if you click on Conan O’Brien above, you’ll be taken to Louis CK’s web site, where you can buy a copy of Mr. Szekely’s new film, Tomorrow Night. And let’s be clear: despite Louis CK’s statements that Tomorrow Night was made in 1998 on Late Night With David Letterman and on The Tonight Show with Jay Leno, it clearly wasn’t. His appearance on The Daily Show with Jon Stewart, where Stewart pretended to have given Louis CK $5,000 to get the film done, is all the proof you need of that. And look up at that picture of Conan again; the date on the YouTube trailer for Louis CK’s Tomorrow Night is a clue, too.
Note, January 30 2014: for accuracy, the crossed out words about Louis CK’s Tomorrow Night don’t belong here. I thank the commenter who wrote this for calling me out on the matter, and invite you to stay tuned for more …
None of which matters. Louis CK is a marketing genius, and a smart enough business person to realize that he needed to enlist the help of a serious distribution company to get Tomorrow Night out there. A bumpkin Louis CK is not; that’s a download of Tomorrow Night coming at me from Amazon Web Services:
As I pointed out when Louis CK opened the floodgates for media business change, he understands that there’s nothing to stop you, once you’ve downloaded Tomorrow Night, from seeding the latest Louis CK masterpiece to a torrent service, sharing it with the world for free. So in typical Louis CK style, that’s being covered here on the Tomorrow Night page, too:
This story, by the way, is about Influency and you way more than it is about Louis CK or Tomorrow Night.
In the posts I’ve written this week, one on business model influency and this one about different types of intelligence, I showed you how your back catalog of content can drive your ongoing Content Marketing efforts. Given Louis CK’s immense popularity and the strong likelihood that there are about a zillion people looking for Tomorrow Night today, I sure was glad to have a few Louis CK stories here to point to and the very much in-context-and-timely opportunity to capitalize on that. Maybe we can even generate enough traffic to crack the popularity list that this piece about how much money Louis CK has in his PayPal account is on as I write this. If we do, you can expect something from me like this story about Louis CK and Transparency.
And it’s about that, too; isn’t my transparency in writing about Louis CK’s Tomorrow Night obvious?
Of course it is. So: you know what to do next. Right?
The film “clearly” wasn’t made it 1998? How on earth can you support that claim? Based on what? It was screened at Sundance that year and there are many links to prove that:
http://variety.com/1998/film/reviews/tomorrow-night-1200452984/
http://articles.chicagotribune.com/1999-03-05/entertainment/9903050434_1_weird-racist-laugh
Also, uh, the actors in the film are 15 years younger than now…?
Would love a response.
Hi, William.
I’ve downloaded Tomorrow Night, but so far watched only parts of it, so the statement about the actors appearing younger is one I’m not yet ready to address fully; from what I’ve seen, Carell (for example) and Smoove DON’T look appreciably younger.
The wild card for me is that Louis CK states “he just found Tomorrow Night (in film cans???) under his bed”. It’s hard to align that with the YouTube trailer having been uploaded in December 2009.
SOMETHING is fishy. And that’s OK; I think Louis CK is one of the most brilliant marketing minds in the world today as well as one of the funniest guys around. And I absolutely want people to pay the man—as I have—regardless of what hoaxes, if any, are being perpetrated … or on who.
Obviously, there’ll be more … stay tuned, sir.
You’ve still completely ignored my point that there are reviews of the film written in 1998 with cast lists that include Smoove and Carell, so that point is absurd to say the least.
Actually, while I do see that the Chicago Tribune had something to say about it in 2009 it stops well short of a Tomorrow Night ‘review’. The Variety piece is harder to argue with; it looks like someone at Variety actually did screen Tomorrow Night, or at least rushes, in 1998.
I do find it interesting that Variety, which did a blurb about the release of Tomorrow Night yesterday, failed to uncover their own review and point out its existence.
Please be confident that I’ll be happy to alter this piece when I feel like the pieces have all fallen into place.
http://www.austinchronicle.com/screens/1998-03-27/523112/
http://thehamptons.com/film/festival98/starfish/tomorrow_night.html
This shouldn’t be a commenter’s job. You should do your research before making bizarro claims.
I love the first half of your statement, William, and since we aren’t a flame-wars kind of place I’ll resist the temptation to say “Dude, it’s the Internet!“. You’re right; this isn’t your job. So thank you, and … I apologize for putting you in a position where you felt compelled to do all that legwork. For real.
I’m going to write more, perhaps as early as today, to explain why I wrote about Louis CK’s Tomorrow Night in this way, (and) about the lack of research. Note, though, the crossed-out words above:
(despite Louis CK’s statements that Tomorrow Night was made in 1998 on Late Night With David Letterman and on The Tonight Show with Jay Leno, it clearly wasn’t. His appearance on The Daily Show with Jon Stewart, where Stewart pretended to have given Louis CK $5,000 to get the film done, is all the proof you need of that)