by Jeff Yablon | Oct 4, 2013 | Content, Influency
It might seem silly to think of The US Supreme Court as being in the Content Marketing business. And I sure do hope that Supreme Court Justices don’t ever really ask themselves questions about this stuff. But recently The New York Times pointed out a problem...
by Jeff Yablon | Sep 26, 2013 | Business Process, Content, Media
Say hello to Lacey. Or Miss Lollipop. Come to think of it, it doesn’t really matter which of her stage names you use, because The New York Times ran an article about this naked young woman last week. She’s set, at least for the moment. This is not a story...
by Jeff Yablon | Sep 9, 2013 | Content, Influency, Marketing
Are you writing blog posts for other web sites, spending that time in the hope that you can attract enough traffic to yours to make it worthwhile? This ‘guest blogging’ has been a popular way for lesser-known people to build their web sites’...
by Jeff Yablon | Aug 12, 2013 | Business Process, Content, Influency, Media
Go ahead, pirate Game of Thrones. Seriously, I mean it. The CEO of Time Warner just went on the record as believing that the HBO series being downloaded and redistributed ad infinitum, even by people who haven’t paid for the privilege is ‘better than [it]...
by Jeff Yablon | Aug 8, 2013 | Content, Influency
Yesterday, I came down pretty hard on Jeff Bezos’ purchase of The Washington Post. Or more specifically, on what’s going on in the background and on the fringes of Bezos’ earlier foray into journalism at Business Insider. I promised another angle...
by Jeff Yablon | Aug 7, 2013 | Content, Influency
This week, Amazon CEO Jeff Bezos bought The Washington Post. I wasn’t planning to comment on the deal; there’s been a tremendous amount of coverage in the press, and Influency-wise I wasn’t sure I had an angle that mattered. Then, I saw this....
