by Jeff Yablon | Aug 2, 2013 | Content, Influency, Marketing
A long time ago, I found myself playing with a piece of software that used “hypertext”. I’m talking a VERY long time ago; the Internet existed, but nobody was on it yet, and this hypertext-using software was designed to link things on a single...
by Jeff Yablon | Aug 1, 2013 | Content, Influency, Marketing
This week, President Obama sat for a short interview with David Blum, the editor of Amazon.com Kindle Singles. My compliments to Mr. Blum for conducting a back-and-forth with the leader of the free world that was actually interesting (you can get it here). It...
by Jeff Yablon | Jul 30, 2013 | Content, Influency, Marketing, Search Engine Optimization SEO
Remember this?: Extra! Extra! Read All About It! If you want to stay on Google’s good side, start thinking of such self-promotion as ‘not allowed’. As with the idea of self-promotion and the tightrope you might feel as though pursuing it well feels...
by Jeff Yablon | Jul 23, 2013 | Content, Influency, Search Engine Optimization SEO
Dealing with Google is difficult. Get past the whole ‘judge, jury, and executioner’ position Google occupies and you’re still left with the ultimate reality: Google is everywhere, and you probably don’t trust them. Considering they now...
by Jeff Yablon | Jul 22, 2013 | Content, Influency
I own what you’re reading here. Or more specifically, Answer Guy Central owns what you’re reading. No, wait: PC-VIP Inc. owns this content, and even if what you read here isn’t always focused in a way you immediately understand, it’s still...
by Jeff Yablon | Jul 12, 2013 | Content, Influency
When Google bought Zagat, Yelp found themselves with a big problem. With or without the issues surrounding the quality of Yelp’s reviews, when Google enters your business space, it’s time to get creative, or get dead. This week, Yelp unveiled a new tool...
