by Jeff Yablon | Aug 20, 2014 | Business Process, Design, Development, Marketing
Sooner or later, it’s all about the numbers. Sales numbers. Minimum Viable Audience. And while statistics lie, you need to know and care about how many people are using your software. That’s a part of business process. When it comes to MailPoet and other...
by Jeff Yablon | Aug 13, 2014 | Business Process, Content, Design, Marketing
As he closes the introduction of his presentation at WordCamp Europe 2013, MailPoet’s Kim Gjerstad roles through several points that I’ll group together under the umbrella of Cultural Influence. In this bundle Gjerstad covers influences from and upon...
by Jeff Yablon | Aug 12, 2014 | Business Process, Content, Design, Marketing
At WordCamp Europe 2013, MailPoet’s Kim Gjerstad got started on the right foot, establishing audience rapport by opening with a joke. The opening joke is a classic, important way of getting presentations rolling, but there’s more housekeeping to attend...
by Jeff Yablon | Aug 11, 2014 | Business Process, Content, Design, Marketing
Let’s talk comedy. I’ve been doing shtick (that’s what my people call a certain kind of corny humor) for as long as I can remember. Some people find it funny, others not so much. But whatever you think of the Jeff-is-funny-ometer scale I’ve...
by Jeff Yablon | Aug 7, 2014 | Business Process, Content, Customer Service, Design, Marketing
A few days ago I told you about a WordPress plug-in called MailPoet. Or maybe I was talking about software marketing, or MailPoet partner Kim Gjerstad, or Kim’s ability to throw together a great presentation touching on an amazing array of business,...
by Jeff Yablon | Jul 31, 2014 | Business Process, Content, Customer Service, Design, Marketing
I recently came a across a WordPress plug-in that’s changed my life. It hasn’t made me happier, or wealthier. It hasn’t saved me time—in fact, it’s cost me time in a number of ways. And the funny thing is that it’s actually a secondary...
