by Jeff Yablon | Mar 28, 2014 | Influency, Marketing
We cover a lot of ground at Answer Guy Central. This morning, the folks at ReadWrite reminded me just how much ground when they published a story about two scientists-turned-journalists who are in the middle of a Twitter slap fight and it occurred to me that:...
by Jeff Yablon | Mar 25, 2014 | Influency, Media
Today, a new book by Arianna Huffington went on sale. I own but haven’t read a copy of Thrive, with the former more significant than the latter. Why is the purchase more important than the read? Because when I bought a copy of Thrive for eleven dollars last...
by Jeff Yablon | Mar 20, 2014 | Influency, Marketing
The many stories I’ve told you here about business change and Influency have included quite a few examples of the way things work in the music business and other media businesses. Last week, although I’ve shown some love for both his understanding of his...
by Jeff Yablon | Mar 12, 2014 | Influency, Media
Neil Young just hit the jackpot. But I can’t quite figure out why, except to look longingly at how cool being a famous guy with a lot of fans must be. I wrote about Neil Young a couple of years ago, when he begged all but gave his fans permission to pirate his...
by Jeff Yablon | Mar 4, 2014 | Content, Influency
If my musings on Influency and the evolving and growing importance of producing video seem a bit obtuse, get ready for this video influency stuff to become a whole lot simpler. But first, a visit from JJ Abrams. We flipped the switch on Influency marketing at Answer...
by Jeff Yablon | Feb 28, 2014 | Influency, Marketing
I have a new hero. His name is Rocco Digrazia, and this week he showed the Arizona State Legislature how stupid they are by banning all its members from his Rocco’s Little Chicago Pizzeria in Tucson. Talk about Influency! I last called someone my hero when...
