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Changing Copyright Influency (Who Owns This Microphone?)

by Jeff Yablon | Apr 28, 2014 | Business Process, Influency

  One day last week, I found this comment in our moderation queue. Kenn Delbridge, the photographer who shot the image you see at the top of a post about the way Influency works with your ability to shout louder than others, had found the story, and was unhappy that...

Perspective, Media, Business Change, and Influency

by Jeff Yablon | Apr 24, 2014 | Business Process, Influency, Media

  Perception is reality, and perspective a matter of where you are when you look at something. Today, while pouring my morning coffee, it occurred to me that as I approach the fourth anniversary of receiving this lovely “gift” it’s taken on a...

Where Do Privacy, Piracy, and Influency Merge? Ruth Vitale

by Jeff Yablon | Apr 21, 2014 | Business Process, Influency, Media

  I’ve made no secret of my feelings about the manner in which most media businesses conduct “business as usual”. As business changes and we all learn new ways of doing business, I find myself more and more concerned with the matter. This was one...

A Fallacy in Content Marketing (Where Influency Comes From)

by Jeff Yablon | Apr 10, 2014 | Content, Influency, Marketing, Search Engine Optimization SEO

      Let’s take a peek behind the content marketing curtain. There’s a lot that goes into content marketing. Being in the biz, one of the things I find most interesting about that is a new trend predicated almost entirely on Google telling the...

News, Influency, The Speed of Information, and the REAL 1%

by Jeff Yablon | Apr 7, 2014 | Influency

  This morning a few things occurred to me that might seem unrelated. They aren’t: Ever consider who the ‘1%’ is? Think it’s rich people with big houses and bigger bank accounts? Wrong. The Real One Percent is … you. While Quality still...

Where Is Your Marketing Message Actually GOING?

by Jeff Yablon | Apr 3, 2014 | Influency, Media

  Last week, Eat24, one of the aren’t-there-too-many-of-these? restaurant delivery services, shut down their Facebook page. But Eat24 didn’t merely pull the plug; they posted a long explanation of why they were bolting the largest social network....
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