by Jeff Yablon | May 29, 2014 | Business Process, Influency
Sometimes in business and Influency the only thing that matters is complete and total dominance. Do a search on the word oblivion, and you’ll find that the 2013 Tom Cruise film of that name dominates the results. Tell Google you want to see images for the word...
by Jeff Yablon | May 27, 2014 | Content, Influency, Marketing
Facebook recently established an official position about “like bait”. You’ve seen like bait in your Facebook feed; it’s content that specifically asks you to like it, so its social media Influency will rise. Facebook’s position is that...
by Jeff Yablon | May 22, 2014 | Business Process, Influency
Back in the day, I did my share of online dating. I did your share, too, and enough for all of your friends. Since I don’t know how many friends you have, that’s a bold statement. But I’m pretty confident I’m right, and since in this context...
by Jeff Yablon | May 13, 2014 | Influency, Media
As just the two men you see here create something scary enough together, I couldn’t bear to morph Anderson Cooper into this picture combining Magic Johnson and Donald Sterling. Believe me, I thought about it. At first blush, writing about the media melee...
by Jeff Yablon | May 6, 2014 | Influency, Marketing
Think you understand social media? Even some of the world’s best-known marketing experts are having trouble understanding it. And yes, I’ll include me in that statement, which is either too egomaniacal (“he just called himself an expert”), or...
by Jeff Yablon | May 2, 2014 | Influency, Marketing, Search Engine Optimization SEO
Would you rather be a big fish in a small pond, or a small fish in a large one? The Internet changes the rules of the game, and with a few exceptions we’ve all been reduced to the status of the small fish—and there’s only one pond. But there was a time...
