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A Timeline of The Trademark Dispute Over Timeline (Patents)

by Jeff Yablon | Oct 21, 2011 | Business Process, Content

One of the things we do at Answer Guy Central is Intellectual Property Consulting. I don’t talk about that area of our expertise too often because … well, because it’s not very interesting. Besides, combined with our position in Search Engine...

What Makes Google Think You’re Important (How SEO Works)

by Jeff Yablon | Sep 16, 2011 | Business Process, Content, Marketing, Media

I’m interested in Search Engine Optimization for several reasons. One, it’s through SEO that we attract people to this web site, and that makes for business. Two, our business happens to be Search Engine Optimization, so I can both attract more of that...

See That Review? There’s (Almost) A Way To Know If It’s Fake

by Jeff Yablon | Sep 7, 2011 | Business Process, Content, Customer Service, Marketing, Search Engine Optimization SEO

Something that started as both a great marketing tool and a great customer service tool has, over time, become a nuisance. Online reviews, a cool idea and a great way to crowd-source decisions, feel less and less useful. Early this year I told you about a bad...

How Search Engine Optimization Works (Exceptions Prove Rules)

by Jeff Yablon | Aug 2, 2011 | Content, Search Engine Optimization SEO

This morning I received a piece of SPAM that made me think of how difficult it can be to take SEO seriously if you aren’t a Search Engine Optimization Consultant, yourself. I’ve mentioned the SEO credibility issue before, alluding to a friend who...

Google Page Rank Secret Sauce and Search Engine Optimization

by Jeff Yablon | Jul 20, 2011 | Business Process, Content, Search Engine Optimization SEO

When I write, I stress over whether my words are fun to read, their value to your business change efforts, and whether I’m talking about the same topics too often. We don’t get a tremendous number of comments here, so I rely on feedback I get from other...

The Cloud: Important. Cloud Services: Still Stealing

by Jeff Yablon | Jul 7, 2011 | Business Process, Content, Media

You’re in the cloud, right? Well, of course you are. Even if you don’t think or talk about it using platitudes, there’s some application you use that works on The Internet instead of on your own computer or network. I’ve mentioned before that...
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