black hat

Black Hat Guys Go UnGoogled (Who Ya Gonna Call? SEO Busters)

Posted on June 6, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 2 Comments

I enjoy telling you about Search Engine Optimization. As I’ve mentioned before, part of the reason for that is that we sell SEO Consulting and Search Engine Optimization services, but I also like it because SEO presents the kinds of puzzle that I like trying to solve.

I try to be transparent about both my enthusiasm for SEO and the way we do Search Engine Optimization at Answer Guy Central, so much so that we show you a bunch of our SEO Results—which I’ve been told is rare. And when Google took issue with a test we did on a new SEO technique a couple of years back, I even showed you that. ... READ MORE of Black Hat Guys Go UnGoogled (Who Ya Gonna Call? SEO Busters) at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (444 words, estimated 1:47 mins reading time)

Filed Under: Business Change, Marketing, Search Engine Optimization SEO

At Home Depot, a Touch of Black-Hat SEO with Your New Hammer

Posted on April 20, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 4 Comments

And like a puff of smoke, Home Depot’s Web Site is all but invisible in Google.

Last year, JC Penney found themselves penalized by Google. Penney’s Search Engine Optimization had become too aggressive, and the search giant slapped JCP on the wrist. Now, it’s happened to Home Depot.

The subject of what Google allows and what’s considered grounds for penalty is one that fascinates me, both because my mind loves puzzles like this one and because The Answer Guy does Search Engine Optimization. And Home Depot did something last week that falls right into puzzle territory. They asked contractors to link to the Home Depot web site, which isn’t actually forbidden, but then suggested that the contractors could hide the links, which is. ... READ MORE of At Home Depot, a Touch of Black-Hat SEO with Your New Hammer at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (523 words, 1 image, estimated 2:06 mins reading time)

Filed Under: Search Engine Optimization SEO

Matt Cutts Lifts JC Penney Bad SEO Penalty (Really, Google?)

Posted on May 27, 2011 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 2 Comments

Don’t say I didn’t tell you so.

In February, when Google hit JC Penney with the Search Engine Invisibility bomb to punish them for employing Black-Hat SEO techniques, I applauded, but I’ve also suggested that Google can’t simply drop a company as large as JC Penney out of their index permanently, no matter how egregious their Black-Hat Search Engine Optimization might be.

What the right choice? Should Google drop a company guilty of employing Black Hat SEO a few dozen or a few hundred positions in their rankings? Should they penalize black-hatters by removing them from the index entirely, but allow them back in after a predefined period? ... READ MORE of Matt Cutts Lifts JC Penney Bad SEO Penalty (Really, Google?) at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (691 words, 1 image, estimated 2:46 mins reading time)

Filed Under: Search Engine Optimization SEO

Black-Hat SEO: Google WILL Find You, and It Will Hurt

Posted on August 13, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 10 Comments

Search Engine Optimization is one of the most important business changes you can undertake. Google is all but in control of who finds whom on the Internet, and since the Internet is how people find each other you need to give yourself the very real leg up that SEO provides.

I’ve told that story before. Now I’ll tell you about a big mistake. Yes, mine. ... READ MORE of Black-Hat SEO: Google WILL Find You, and It Will Hurt at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (469 words, 1 image, estimated 1:53 mins reading time)

Filed Under: Search Engine Optimization SEO

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Tag Archives: black hat

Black Hat Guys Go UnGoogled (Who Ya Gonna Call? SEO Busters)

At Home Depot, a Touch of Black-Hat SEO with Your New Hammer

Matt Cutts Lifts JC Penney Bad SEO Penalty (Really, Google?)

Black-Hat SEO: Google WILL Find You, and It Will Hurt

Connect With Us (+1) 646 827 3800