by Jeff Yablon | Mar 2, 2011 | Business Process
Last week I promised you a piece about Axl Rose. Sound like a silly idea? Nothing to do with business change? Wrong. Axl Rose represents the epitome of business change . . . just the wrong kind. As this Axl Rose-influenced piece in Inc. points out,...
by Jeff Yablon | Mar 1, 2011 | Business Process, Content, Marketing, Search Engine Optimization SEO
Julien Smith crossed my radar again this weekend. The smartest of his generation’s business gurus, Mr. Smith sent out a Tweet pointing to this article in The Atlantic Monthly, and besides confirming how smart he is just by referencing The Atlantic, Julien helped...
by Jeff Yablon | Feb 24, 2011 | Business Process, Media
I have this little device in my bag of tricks. It’s called a Square, both because that’s its shape and because Square is the name of the company that manufactures The Square. Oddly, although there’s no web site to be found at square.com, Square the...
by Jeff Yablon | Feb 21, 2011 | Business Process, Content, Media
As you know, there’s this Twitter thing making the rounds of the Intertubes. All the kids are doing it. People have stopped blogging. 140 characters is the limit for most anything you have to say. Which of course means I’ve already gone too far here....
by Jeff Yablon | Feb 18, 2011 | Customer Service
It almost doesn’t matter what business you’re in, what the price tag is, or which part of the business process you’re working on: the easiest and best way to make great customer service happen and happen well is simple: just do what you promise. Of...