by Jeff Yablon | Jun 6, 2013 | Influency, Marketing
The other guys are coming to get you. Let ’em. In fact, if you’re after Influency, you’d better let the other guys get close. I haven’t mentioned coopetition in a while, and it occurred to me this morning after reading a piece at...
by Jeff Yablon | Jul 13, 2012 | Business Process
What if you owned a bunch of real estate that you had no use for and couldn’t get rid of? If you’re like most of us that sounds like a dream, right? I’ll figure THAT problem out! But if you’re Verizon it’s a lot trickier. Some years ago I...
by Jeff Yablon | Jul 9, 2012 | Business Process, Design, Development, Media
If I was you, I’d be out spamming other web sites for all I was worth. OK, so not really. SPAM is icky. Not the Hormel meat product, but the practice of sending out a bunch of unwanted messages to people who you aren’t engaged with in the hopes that...
by Jeff Yablon | Mar 28, 2012 | Business Process, Development, Media
Closed systems are a very bad idea. Hey, Microsoft: as you slide closer and closer to irrelevancy, keep that in mind. This article pointed me at Bing Rewards. And just as I felt a little sheepish for never having written about Kickstarter before yesterday’s...
by Jeff Yablon | Mar 27, 2012 | Business Process, Media
So I’m reading my Twitter feed over the weekend, and I come across this post by one of my sons: Rabbit Troupe’s kickstarter was officially funded as of . . . 43 minutes ago. I don’t know what a Rabbit Troupe is, but I do know that the Rabbit Troupe...
