by Jeff Yablon | Apr 6, 2018 | Business Change Highlights
Some years back we coined—at least we believe we coined—the word coopetition. It’s one of those simple/not simple ideas; coopetition is both competing and cooperating with the same people. In the Internet age coopetition has become more and more common. But...
by Jeff Yablon | Dec 7, 2017 | Business Change Highlights
I don’t spend much time in malls. While that’s a statement many people can make—and an ever-greater number are—it’s natural for me. As a resident of New York City, malls just aren’t an every-day, drive-by-it option. Retail here is not...
by Jeff Yablon | Oct 14, 2014 | Development, Marketing
Kim Gjerstad’s 360-Degree Marketing Presentation at last year’s WordCamp Europe concludes with a stark reality: coopetition marketing requires deft maneuvering. We’ve spent a couple of months dissecting MailPoet’s marketing tour de force. As...
by Jeff Yablon | Dec 9, 2013 | Influency, Marketing
In our increasingly interconnected world, you’d better be working on your Influency. For years, one of the methods I’ve espoused for growing the ways in which you touch a wider community has been through coopetition, where you stop looking at others as...
by Jeff Yablon | Sep 9, 2013 | Content, Influency, Marketing
Are you writing blog posts for other web sites, spending that time in the hope that you can attract enough traffic to yours to make it worthwhile? This ‘guest blogging’ has been a popular way for lesser-known people to build their web sites’...
