by Jeff Yablon | Mar 26, 2010 | Business Process, Marketing
Last October, I made a statement that was pretty strong, even for me: Long Tail Marketing is the single most important issue for your business’ growth and your business change that you will encounter. Any time. Ever. Now, even Microsoft is copping to the importance of...
by Jeff Yablon | Mar 10, 2010 | Business Process, Marketing, Media, Search Engine Optimization SEO
Recently a client for whom Virtual VIP does marketing consulting asked me: Are There Too Many Blogs? My answer to him was a quick and decisive who knows? In trying to answer his question, I started by saying that there are way too many for most of them to be terribly...
by Jeff Yablon | Feb 15, 2010 | Business Process
Today, a tweet caught my attention. The question, posed by Anita Campbell, was whether the existence of services like LegalZoom caused more people to incorporate their small businesses. The answer is no. Ms. Campbell links to a story on her own web site that appears...
by Jeff Yablon | Nov 30, 2009 | Business Process
There’s been buzz about for the last few months that Michael Arrington, impresario at the TechCruch family of blogs was about to release something called a CrunchPad. The device was to be a mobile computing tablet that did just about anything, in a form factor...
by Jeff Yablon | Oct 5, 2009 | Business Process, Marketing, Search Engine Optimization SEO
What if I told you to pay more attention . . . pay lots of attention to the “long tail” ? Would that mean anything to you? If yes, keep reading. If no, keep reading and pay very close attention, because this is the single most important issue for your...
