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Plastics, Benjamin, Plastics (Or, for Great SEO, Pictures)

by Jeff Yablon | Oct 31, 2012 | Content, Influency, Marketing, Search Engine Optimization SEO

If The Graduate was made today, ‘Plastics, Benjamin, Plastics’ wouldn’t matter. Today, the best advice a middle-aged guy can offer a recent graduate is “long tail marketing and search engine optimization, son, long tail marketing and search...

Procter, Gamble, Business Change, Customer Service, and SEO

by Jeff Yablon | Oct 26, 2012 | Business Process, Customer Service, Influency, Marketing, Search Engine Optimization SEO

It’s Friday, and I was planning to put the lid on the continuing saga of Bad Customer Service at Virgin America today. But through the innocuous act of checking the long-term weather forecast this morning, those plans have changed. Virgin America, I’ll...

Automated Savings Programs and Business Change

by Jeff Yablon | Oct 19, 2012 | Business Process, Customer Service, Marketing

Coincidences are what make life interesting, don’t you think? Not an hour after I posted yesterday’s story on Banking, e-Commerce, and Merchant Accounts, I was in the car, listening to that quaint old thing we call “radio”,  and a commercial...

It’s A Game Changer: Start Producing Video. If You Dare

by Jeff Yablon | Oct 16, 2012 | Business Process, Content, Influency, Marketing, Media, Search Engine Optimization SEO

Think you should leave Britney alone? Think again. I’m about to do a 180 degree turn on something I’ve said here a few times. Pay attention, though, because as I turn, I’m also going to be moving the circle. Just like YouTube has. Last week, Google...

Customer Service and The Evolution of Long Tail Marketing

by Jeff Yablon | Oct 9, 2012 | Customer Service, Marketing, Search Engine Optimization SEO

I like talking about customer service. I believe in customer service, and that more and more your commitment to customer service will determine the success of your business and your business change. Last week, when I was attending the Barbara Yablon Maida Memorial...
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