Giving Back via Social Media

Today, I’m taking a break from cracking the millennials code. Courtesy of one of my Twitter contacts my mind is on Giving Back Via Social Media. I pointed out how unsocial social media is way back in 2009. I believe that more than ever. But maybe it’s...

The Best Hug Ever

When’s the last time someone you worked with gave you a big hug? What about the last time you hugged a customer? Is giving the best hug ever the way you need to look at your marketing efforts? Mark Schaefer says the answer may be yes. Let’s see if Mark is...

Your Content Marketing Sucks

Your Content Marketing Sucks.   The idea of what makes for great content marketing and who’s good at it is evolving at an incredible pace. How fast? The amount Search Engine Optimization’s value shifted over the course of about five years seems about equal...