by Jeff Yablon | Apr 9, 2012 | Business Process, Media
Perception is Reality. So what’s your perception of AOL selling a big chunk of its patent portfolio to Microsoft? Reality: whichever side you hear things from, it doesn’t really matter whether AOL made a good deal here or a bad one. I wasn’t even...
by Jeff Yablon | Apr 3, 2012 | Business Process
As often as I discuss the relationship between perception and reality, there are few issues that display the importance of paying attention to the way your customers see you and behave better than speed. Now, we have a new measurement that you can use to gauge the...
by Jeff Yablon | Apr 2, 2012 | Business Process, Media
Imagine you’re a factory worker. You earn a competitive wage, and are saving for the day when you can start building a better life for yourself and your family. Your employer is busy—really busy—and offers you almost unlimited overtime, with pay. You take on...
by Jeff Yablon | Feb 16, 2012 | Business Process, Media, Search Engine Optimization SEO
Perception, as we know, is reality. It’s true when penguins go marching, it’s true when musicians want you to pirate their music, it’s true when your File Host Gets Shut Down … truth is, it’s just always there. Perception is...
by Jeff Yablon | Feb 1, 2012 | Business Process, Customer Service
Yesterday, I told you about MegaUpload host Carpathia’s public relations gyrations surrounding their presumed upcoming deletion of the entire MegaUpload data repository. I said then and I’ll repeat now, Carpathia’s public relations people deserve a...
