“search engine marketing”

Which: Search Engine Optimization? Marketing? Adwords? YES!

Posted on June 21, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

On the Internet, where everyone can hear you scream, your screams will only be loud enough if Google thinks they should be. This is where Search Engine Optimization and Search Engine Marketing come in.

What’s a marketer to do?

Aside from the obvious (contact The Answer Guy About Search Engine Optimization), the answer starts with understanding the difference between SEO and SEM. Search Engine Optimization is when you get Google to find you organically in search terms, and Search Engine Marketing is when you buy placement, such as through Google using Adwords. ... READ MORE of Which: Search Engine Optimization? Marketing? Adwords? YES! at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (476 words, 1 image, estimated 1:54 mins reading time)

Filed Under: Content, Design, Marketing, Search Engine Optimization SEO

Google Analytics Has Now Rendered Itself Worthless

Posted on March 19, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 3 Comments

How do you know if your web site is performing?

If it makes more money than it costs, maybe that’s good enough. Even without doing any measurements of traffic, click-through rates, or your Search Engine Optimization ranking, you can tell that much. But what if you need to know more?

The answer, of course, is you use a tool to measure your traffic. Google Analytics is Google’s free tool for measuring web traffic, and it just keeps getting better and better; so much so that there’s plenty of questioning of why you would use a paid service to measure web site traffic and performance. ... READ MORE of Google Analytics Has Now Rendered Itself Worthless at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (384 words, estimated 1:32 mins reading time)

Filed Under: Business Change

Spend The Right Amount on Internet Search Engine Marketing

Posted on December 18, 2009 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

OK, it’s time. You need to make your web site do more than just look good. Now, you need traffic.

You can buy traffic, of course, but that’s expensive—and not because clicks generated on Google Adwords cost so much (and they can). The problem with Adwords is that you can spend a fortune driving the wrong traffic to your web site, and take too long doing it since most people don’t even look at the right side of the page. ... READ MORE of Spend The Right Amount on Internet Search Engine Marketing at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (320 words, estimated 1:17 mins reading time)

Filed Under: Business Change, Marketing, Media, Search Engine Optimization SEO

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Tag Archives: “search engine marketing”

Which: Search Engine Optimization? Marketing? Adwords? YES!

Google Analytics Has Now Rendered Itself Worthless

Spend The Right Amount on Internet Search Engine Marketing

Connect With Us (+1) 646 827 3800