by Jeff Yablon | Apr 16, 2018 | Business Change Highlights, Business Process
Recently, research that flies in the face of everything we’ve come to “know” about the Internet surfaced. Social referral is no longer the best way to get found. Search is back, baby! Umm … sort of. The research is credible enough; Shareaholic...
by Jeff Yablon | Feb 6, 2018 | Search Engine Optimization SEO
You search for things every day. Search has become such a big part of the Internet—and the Internet such a big part of life—that the idea of finding information has become a bit of an unfunny joke. You Want Tech Support? Google It. Now, Search Results Problems are...
by Jeff Yablon | May 26, 2017 | Content, Search Engine Optimization SEO
OK, time to ‘fess up: you aren’t giving enough thought to your business’ tactics for getting found, right? You say you are? You follow all the rules Google makes and your tactics for getting found adhere perfectly to Google’s dictums? What if I...
by Jeff Yablon | Apr 4, 2017 | Search Engine Optimization SEO
This is a test. This is only a test. Except, it isn’t. The Answer Guy is your best option when you need business consulting, and today we’re testing a piece of software that purports to take a new look at Search Engine Optimization. We’re testing—no...
by Jeff Yablon | Jun 27, 2016 | Search Engine Optimization SEO
Late last year I wrote a piece titled Google’s Last Word on SEO. Now, here’s the real last word: RankBrain. Google RankBrain, as our old friend Danny Sullivan points out here, shakes out as the last bit of proof you need that standalone SEO is no longer...
