“search Engine Optimization”

Influency in Stock Images, Glasses, Kittens and Matt Cutts

Posted on June 18, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

See this cute kitten looking through eyeglasses? Do you think it’s a stock photograph?

Actually, it’s two, with some magic done to put them together. I found them both on the first page of results searching Google Images for “stock photography”, and you probably can do the same. Go ahead, run down the originals.

Consider that “attribution”.

Yesterday, our buddy Matt Cutts devoted his latest SEO Video to the subject of Stock Photography. As SEO Lessons go it doesn’t say much; the question was whether the inclusion of Stock Photography in a web page would hurt your Search Engine Optimization, and Matt’s answer was basically “not yet”: ... READ MORE of Influency in Stock Images, Glasses, Kittens and Matt Cutts at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (361 words, 1 image, estimated 1:27 mins reading time)

Filed Under: Content, Influency, Media, Search Engine Optimization SEO

Social Media, Content Marketing, and Naïveté

Posted on May 31, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 2 Comments

This morning, I searched Google Images for the phrase ‘self-promotion optimization’. The first three results are what you see above; they’re all books. Each espouses and teaches the same thing: it’s OK to be self-promotional. In fact, being self-promotional is necessary. Unseemly as many people find that, it’s a fact. We all have something to sell, and we all sell it every day; to think otherwise is the height of naïveté. ... READ MORE of Social Media, Content Marketing, and Naïveté at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (672 words, 2 images, estimated 2:41 mins reading time)

Filed Under: Content, Influency, Marketing, Search Engine Optimization SEO

Again? Google Alters Search Rules, and Influency … Changes

Posted on May 29, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

He’s baaaaack. And Google’s Search Spam God Matt Cutts is NOT messing around.

Last week, Google rolled out yet another change to the way it sees web sites and the content on them. This wouldn’t be worth discussing at all, since Google alters their search optimization algorithm all the time, except that this particular change was big enough to measure. According to Google their latest change should impact what comes back on approximately 2.3% of all searches. ... READ MORE of Again? Google Alters Search Rules, and Influency … Changes at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (507 words, 1 image, estimated 2:02 mins reading time)

Filed Under: Influency, Search Engine Optimization SEO

Optimization Elements, SEO, Small Business, and Expenses

Posted on May 23, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

See all the stuff that goes into Search Engine Optimization? It’s a lot of stuff. A LOT of stuff. You can’t afford it.

Of course, you also can’t afford not to do it.

A few weeks ago I came across this Google+ Thread. It was started by an SEO practitioner who said, simply, that you can’t afford SEO. Interesting. He even made a point that will make getting your business even less likely: you can’t outsource SEO. And you know what? He’s right, on both counts; you can’t afford SEO and you can’t outsource it because computer geeks don’t get your business well enough to be entrusted with such a task. ... READ MORE of Optimization Elements, SEO, Small Business, and Expenses at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (359 words, 2 images, estimated 1:26 mins reading time)

Filed Under: Content, Design, Development, Influency, Marketing, Media, Search Engine Optimization SEO

Lee Odden: OPTIMIZE! (Content Marketing, SEO, Social Media)

Posted on May 16, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 2 Comments

In case you’ve somehow missed this, we’re big believers in Search Engine Optimization. Let me be blunt: remove the “it’s snake oil” part of the conversation (and it isn’t), and the simple truth is that if you don’t optimize your presence on the Internet so search engines can and want to find you, you have a very big problem. ... READ MORE of Lee Odden: OPTIMIZE! (Content Marketing, SEO, Social Media) at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (849 words, 2 images, estimated 3:24 mins reading time)

Filed Under: Content, Influency, Marketing, Search Engine Optimization SEO

Is That Page ‘Content’, or is it ‘News’?

Posted on May 10, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

Influency takes a lot of work. And sometimes what was influence-y yesterday is less so today. This is why, even though there’s nothing about Influency that you couldn’t make happen yourself if you had the time, you hire The Answer Guy.

Here’s a new example of why.

This morning, both in my newsfeed and on Google+, I came across a story by Barry Schwartz. I’ve mentioned Barry here once before, referring to his site Search Engine Roundtable as a great resource for Optimization (and of course, therefore, Influency). I still read Barry, but that might change soon; I’m starting to think that Influency is in the process of passing him by. ... READ MORE of Is That Page ‘Content’, or is it ‘News’? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (463 words, 1 image, estimated 1:51 mins reading time)

Filed Under: Content, Customer Service, Influency, Marketing

PhotoDropper by photodropper.com? Photodropper at WordPress?

Posted on April 26, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 2 Comments

It’s a complete coincidence that I told you about the way we handle pictures at Answer Guy Central just a few days ago. This morning, I heard for the first time about PhotoDropper.

And I’d like to point out that I’ve linked to Photodropper.com both in the image at the top of this story, and in the link you see above.

Big deal? You bet it’s a big deal. ... READ MORE of PhotoDropper by photodropper.com? Photodropper at WordPress? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (408 words, 1 image, estimated 1:38 mins reading time)

Filed Under: Content, Influency, Search Engine Optimization SEO

WHAT HAPPENS When You ‘Build a Web Site in One Hour’ ?

Posted on April 19, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 3 Comments

You can build a web site in an hour, but it’s a very bad idea. On the other hand, if you talk about building a web site in one hour, enough, in the right way, and in the right places, people notice. And Google notices, which is equally—maybe more—important.

Now, let’s dissect, and maybe even undo that last part of what I said.

Google says that when you create content you need to make it attractive to people, and that attractiveness to Google will follow naturally. Sure it will; all you have to do is create content that rivals the volume and quality of mass media outlets spending ten of millions of dollars per month, and you’ll be golden. ... READ MORE of WHAT HAPPENS When You ‘Build a Web Site in One Hour’ ? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (713 words, 3 images, estimated 2:51 mins reading time)

Filed Under: Content, Influency, Marketing, Media

Matt Cutts, TheShortCutts, and … There ARE no Short Cuts

Posted on April 12, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 3 Comments

About a month ago, a UK-based Marketing consultancy called Click Consult did something smart. Click Consult posted and started updating the collective words of wisdom of Google’s Matt Cutts to a web site they registered call The Short Cutts (and Matt’s short cuts are at theshortcutts.com, get it?).

This is brilliant in several ways. And the topic here, strong as ever, is Influency*. ... READ MORE of Matt Cutts, TheShortCutts, and … There ARE no Short Cuts at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (689 words, 3 images, estimated 2:45 mins reading time)

Filed Under: Content, Influency, Marketing

Comments, Optimization, and Influency

Posted on April 4, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 12 Comments

I’ve been out of town, and so while Bob has been working, and our long-tail marketing efforts have continued doing their thing, I missed something a few days ago. Now, let’s tweak the Influency equation a bit. And let’s talk about why.

Last week, our old friend Adam Popescu wrote a story about … comments. It might seem like an unimportant subject, but in the Influency game very little is insignificant.

Popescu wrote about a subject that’s been on my mind for quite a while: what’s the right way to manage comments on your blog or website? ... READ MORE of Comments, Optimization, and Influency at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (642 words, 1 image, estimated 2:34 mins reading time)

Filed Under: Content, Influency, Search Engine Optimization SEO

Warren Buffett Gets Into Social Media

Posted on March 7, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

Yesterday, Warren Buffett started hanging out at Answer Guy Central.

Strange (and unlikely) as that sounds, I’m only partially kidding. As you can see from the graph at the top of this post, a story I wrote almost a year ago about Warren Buffett’s browser preference suddenly started drawing a lot of traffic, yesterday.

130 views hardly qualifies as “a lot of traffic” in many senses, of course, but when something written a year ago that had previously been read all of 230 times suddenly spikes so highly, something‘s happened. And that something is Influency*, through long-tail marketing. ... READ MORE of Warren Buffett Gets Into Social Media at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (381 words, 1 image, estimated 1:31 mins reading time)

Filed Under: Content, Influency, Media, Search Engine Optimization SEO

Google Finally Reveals How To Get Found (But Not Really)

Posted on February 22, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

Wouldn’t it be great if Google shared some insight into how they actually work?

We’ve been sharing information about Google’s Secret Sauce for years.The recipe keeps changing and Google doesn’t want mere mortals to be able to replicate it, but spend enough time with us, and let us teach you search engine optimization, and you’ll understand enough to cook up a pot or two of Google-y goodness.

The other day, one real-life Google Bot posted a video purporting to teach you how to how to get more out of information in Google Webmaster Tools. And I learned something new: Google’s Rankings Don’t Mean What You Think They Do. ... READ MORE of Google Finally Reveals How To Get Found (But Not Really) at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (506 words, 1 image, estimated 2:01 mins reading time)

Filed Under: Influency, Search Engine Optimization SEO

Mark of Media (Social and Otherwise) : Changing Influency

Posted on February 4, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

Influency cometh. Or if you aren’t careful, Influency goeth away. Last week, I happened to look at our search engine optimization ranking for the name “Jeff Yablon”. And while there’s been a slight uptick over the weekend, Google now sees Answer Guy Central as only the fifth most important search result for my name.

Social Media is coming to get you.

I know that sounds like old news. And I continue to have a love/hate (mostly hate) relationship with Facebook, et. al. Social media, in business, is, pure and simple, a necessary evil. But the emphasis is on “necessary”; if you want to get found and keep your Influency on the rise, you must participate in Social Media.Here’s the proof: ... READ MORE of Mark of Media (Social and Otherwise) : Changing Influency at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (438 words, 2 images, estimated 1:45 mins reading time)

Filed Under: Influency, Marketing, Media, Search Engine Optimization SEO

Influency (And How True It Is That Google Owns Everything)

Posted on December 24, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

Cute Tee Shirt, Dude. Google does kind of own your identity.

Or as I told you a few months ago, before it became a matter of Influency*, and before Influency became of dominant and imminent importance, Google Owns Everything.

We’re getting ready to drop the big Influency bomb of 2013, and in the course of our ongoing research I noticed today that somehow we’d become Google fourth-most important web site for the phrase “Google Owns Everything”. Search Engine Optimization? Sure, but the phrase Google Owns Everything isn’t one we’ve exactly “gone after” here. Nevertheless, there you have it. As of this writing, the broad and seemingly obvious statement “Google Owns Everything” is sending traffic to Answer Guy Central—and at a time when rankings are getting harder to come by! ... READ MORE of Influency (And How True It Is That Google Owns Everything) at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (292 words, 1 image, estimated 1:10 mins reading time)

Filed Under: Influency, Marketing, Search Engine Optimization SEO

Connect With Us (+1) 646 827 3800

Tag Archives: “search engine optimization”