by Jeff Yablon | May 9, 2011 | Business Process
I don’t know if Ben & Jerry’s is really doing the world much good through their promotion of the Fair Trade movement, nor if anyone at Ben & Jerry’s actually cares about fair trade, but I’ll say this: Fairtweets.com represents real...
by Jeff Yablon | May 6, 2011 | Business Process
Perception, as I’ve mentioned a few times, is reality. Whether the topic is the legal status of Groupon as a gift card mill, the speed of your web site and whether that chases people away, sanitation grades at restaurants in New York City, or even the question...
by Jeff Yablon | May 4, 2011 | Business Process, Marketing, Search Engine Optimization SEO
Yesterday my phone rang. it was an attorney, looking to pick my brains and exchange ideas about Hubspot. The first part of that statement isn’t the part that matters, except that attorneys do tend to be pretty smart. And this guy was. He knew more about Hubspot...
by Jeff Yablon | May 2, 2011 | Business Process
With Osama Bin Laden located and dead, you might wonder: what business change made it possible for us to find him after almost ten years? Was it Twitter? No. Osama Bin Laden is no longer among the ranks of the breathing because of Seth Godin. Before you get all...
by Jeff Yablon | Apr 29, 2011 | Business Process, Media
Kara Swisher, at least for today, is my hero. Click her link. Follow her on Twitter. Kara Swisher has jumped into the ranks of people I trust, and if you read this piece, you’ll see why. In that piece, Ms. Swisher, a long-time technology journalist who counts...
by Jeff Yablon | Apr 27, 2011 | Business Process
Julien Smith Rocks. I’ve said it before: The writing partner of how-come-he-gets-all-the-credit Chris Brogan has a knack for telling a story in just the right way, and somehow this just-31-years-old Trust Agent has done it for me. Again. Read This (not...
