by Jeff Yablon | Jul 3, 2014 | Business Process, Content, Marketing
As computers get better smarter, do people get worse dumber? Anyone who’s considered what happens when computers achieve singularity—the moment when real artificial intelligence happens—has included that question in their thoughts. Today, two things happened...
by Jeff Yablon | Jul 1, 2014 | Content, Marketing, Search Engine Optimization SEO
A couple of years ago, I suggested that Google+ was merging with Facebook. My tongue-in-cheek point was metaphorical vis a vis a merger that won’t ever happen, but also steeped in reality. Privacy is over. Period. I’ve written about the evolution and...
by Jeff Yablon | May 27, 2014 | Content, Influency, Marketing
Facebook recently established an official position about “like bait”. You’ve seen like bait in your Facebook feed; it’s content that specifically asks you to like it, so its social media Influency will rise. Facebook’s position is that...
by Jeff Yablon | May 6, 2014 | Influency, Marketing
Think you understand social media? Even some of the world’s best-known marketing experts are having trouble understanding it. And yes, I’ll include me in that statement, which is either too egomaniacal (“he just called himself an expert”), or...
by Jeff Yablon | May 2, 2014 | Influency, Marketing, Search Engine Optimization SEO
Would you rather be a big fish in a small pond, or a small fish in a large one? The Internet changes the rules of the game, and with a few exceptions we’ve all been reduced to the status of the small fish—and there’s only one pond. But there was a time...
by Jeff Yablon | Apr 18, 2014 | Business Process, Marketing, Media
Everything is for sale. Sometimes, things that you’re having a hard time selling aren’t merely for sale, they go on sale. This is not something you want. But as the Linsanity page at NBA.COM illustrates, when you’re stuck with old inventory, its...
