by Jeff Yablon | Apr 10, 2014 | Content, Influency, Marketing, Search Engine Optimization SEO
Let’s take a peek behind the content marketing curtain. There’s a lot that goes into content marketing. Being in the biz, one of the things I find most interesting about that is a new trend predicated almost entirely on Google telling the...
by Jeff Yablon | Mar 28, 2014 | Influency, Marketing
We cover a lot of ground at Answer Guy Central. This morning, the folks at ReadWrite reminded me just how much ground when they published a story about two scientists-turned-journalists who are in the middle of a Twitter slap fight and it occurred to me that:...
by Jeff Yablon | Mar 20, 2014 | Influency, Marketing
The many stories I’ve told you here about business change and Influency have included quite a few examples of the way things work in the music business and other media businesses. Last week, although I’ve shown some love for both his understanding of his...
by Jeff Yablon | Feb 28, 2014 | Influency, Marketing
I have a new hero. His name is Rocco Digrazia, and this week he showed the Arizona State Legislature how stupid they are by banning all its members from his Rocco’s Little Chicago Pizzeria in Tucson. Talk about Influency! I last called someone my hero when...
by Jeff Yablon | Feb 25, 2014 | Influency, Marketing
Imagine owning a private company. You’ve sold a small portion of that company to Venture Capitalists for a bit under $60 million. And then suddenly you get acquired in toto for $19 billion. If you’re WhatsApp, that’s not just a dream. A few days...
by Jeff Yablon | Feb 18, 2014 | Design, Development, Influency, Marketing
One of the questions our clients ask me most often is whether they should have an App. “There’s an App for That” notwithstanding, having an actual App is often both overkill and … just plain the wrong call. A couple of weeks ago I came across...
