by Jeff Yablon | Nov 12, 2012 | Business Process, Influency, Marketing
Remember the good old days of eBay, when you could pick up $500 software for $30 or $40? Those days are back—if “I got an unexpected but not very exciting bargain” qualifies as the same thing to you. The question is: does this matter? Is it real business...
by Jeff Yablon | Nov 9, 2012 | Business Process, Content, Influency, Marketing, Search Engine Optimization SEO
As smart as I’ve convinced me I am, at the end of the day I’m insignificant. The picture above says it all. Each of us is lost in a much larger world, and when it comes right down to it any business owner knows that his or her goal is to get just a little...
by Jeff Yablon | Nov 8, 2012 | Business Process, Influency, Marketing
If you know me, or read my words here with any regularity, you know that I tend to say what’s on my mind. Political Correctness leaves me cold, and I truly believe that we’ve become far too genteel a society—or at least spend too much time pretending we...
by Jeff Yablon | Nov 7, 2012 | Business Process, Content, Marketing, Search Engine Optimization SEO
Four more years. Whether you’re happy about that business change or not, four more years of President Barack Obama is now a fact. You’ll adapt, because it’s what makes you a business person. You also have proof that Search Engine Optimization works....
by Jeff Yablon | Nov 2, 2012 | Business Process, Marketing
As I watch New York City attempt to recover from Hurricane Sandy and think about business change, I’m more aware than ever about perception and reality. The most difficult challenge I’ve had to overcome this week is the lack of fresh bread in my...
by Jeff Yablon | Oct 31, 2012 | Content, Influency, Marketing, Search Engine Optimization SEO
If The Graduate was made today, ‘Plastics, Benjamin, Plastics’ wouldn’t matter. Today, the best advice a middle-aged guy can offer a recent graduate is “long tail marketing and search engine optimization, son, long tail marketing and search...
