by Jeff Yablon | Jan 30, 2013 | Business Process, Content, Influency, Marketing, Media
If you’re young, and Brian Williams and Jimmy Fallon tell you to Push It Real Good, I’ll bet you listen. That’s Influency*. Understanding Influency involves many things, all being pulled, pushed, and poked just the right way. It’s what caused...
by Jeff Yablon | Dec 7, 2012 | Business Process, Content, Design, Development, Media
Ack!, as the character in the middle would say. Today, I’m taking our old “computers are too hard” refrain in a whole new direction. Ready? Content Management Systems Are Too Hard. As we get ready to re-brand and re-deploy Answer Guy Central around...
by Jeff Yablon | Dec 5, 2012 | Business Process, Influency, Media
Stealing and Piracy of Movies is Good for Movie Studios One of the world’s most successful venture capitalists and two music big-shots have gotten behind piracy. Now, as odd as it might sound, there’s (a little bit of) proof that piracy may actually help...
by Jeff Yablon | Nov 30, 2012 | Business Process, Influency, Media
Today’s business change lesson might sound like a personal attack. Dear Armando Kirwin: It isn’t. You, sir, just showed up in the wrong place at the right time. Like David Aldridge before you, you’re a guy making a living, and operating a bit outside...
by Jeff Yablon | Nov 28, 2012 | Influency, Marketing, Media, Search Engine Optimization SEO
You get a car! And YOU get a car! And YOU GET A CAR! So if you misspell “car”, did the marketing work? Like so many of us, Oprah is “on Twitter”. And when you’re Oprah, it almost doesn’t matter what you say or how you say it,...
by Jeff Yablon | Nov 27, 2012 | Business Process, Media
You know this guy. Cripes, you are this guy. Your computers make you crazy, because, let’s face it; computers are too hard. When I wrote that story last year, I was thinking about file format incompatibilities. Specifically, I was talking about the...