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Huffington Post, Consumerist: Indignant Over . . . WHAT?

by Jeff Yablon | Jun 11, 2012 | Business Process, Media

If you see something on the Internet, it must be true. Right? It seems that at The Consumerist and at The Huffington Post, “it must be true” is what passes for journalism. Go ahead; check either the Consumerist or Huffington Post links and you’ll be...

What Happens When SEO Gets You Traffic On Your Own Name?

by Jeff Yablon | Jun 8, 2012 | Marketing, Media, Search Engine Optimization SEO

Yesterday, while doing analysis for one of our larger SEO clients, we came across what you see above. My apologies for blurring out the keywords, but showing them would compromise both our client’s identity and potentially the value of the work we do for them....

Advertising, Do Not Track, Politics, Privacy, and You

by Jeff Yablon | Jun 4, 2012 | Business Process, Marketing, Media

If advertising is dead (and click that link to see why I assert that it is), “Do Not Track” is . . . well, I’m not sure Do Not Track is actually anything. In the USA, we have a long history of government “protection” of our...

Authenticity: It’s practically become ‘The A Word’

by Jeff Yablon | May 29, 2012 | Business Process, Media

Do you ever wonder what’s really important to people you speak with, or whose words you read? The subject of authenticity is one that gets tossed around quite a bit, and on the Internet, where we’re bombarded with opinion after opinion from a plethora of...

For Business Change, Stop Using The Wrong Hiring Criteria

by Jeff Yablon | May 25, 2012 | Business Process, Media

As many conversations as I’ve had about Facebook, and as often as I comment on how I believe Facebook is going about the business of being the world’s largest social network in the wrong way, the conversation always seems to be about Mark Zuckerberg. One...

How Hard Can It Be To Rotate a Picture?

by Jeff Yablon | May 24, 2012 | Business Process, Content, Media

Because I’m both a teacher at heart and a quasi-geek, I sometimes find myself talking about simple things in incredible minutiae. This doesn’t always endear me to my audience. This morning, I received a sideways, face-not-blurred version of this image,...
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