by Jeff Yablon | Jan 20, 2011 | Media, Search Engine Optimization SEO
Got Your Attention, Didn’t I? Welcome to Search Engine Optimization Through Long-Tail Marketing. Now let’s keep you here. I don’t know for sure whether Manitoba’s is a Lesbian Bar*. In fact, I’m guessing it isn’t. But as this...
by Jeff Yablon | Jan 19, 2011 | Business Process, Marketing, Media, Search Engine Optimization SEO
A few months ago, The New York Times instituted a new policy: they made their reporters available for comment. It’s unusual for a large company to put their employees “out there” in that way, and groundbreaking to mandate that semi-famous (and even...
by Jeff Yablon | Jan 17, 2011 | Design, Development, Search Engine Optimization SEO
At the end of 2009 I told the story of C|Net’s Managing Editor asking me to keep reading his company’s stuff, keep commenting, but not seek attribution. I called him out for that ridiculous request both because I knew his motivation was to hamper my Search...
by Jeff Yablon | Jan 13, 2011 | Search Engine Optimization SEO
Want Proof that Older People Are Smarter Than Younger People? Just read this article from The New York Times. Or ask Louis CK. The dude gets life. And Marketing. Turns out that younger people, given to choose between pizza, sex, or a good old fashioned “atta...
by Jeff Yablon | Jan 11, 2011 | Business Process, Customer Service, Search Engine Optimization SEO
Let’s continue the Julien Smith love-fest. Today’s “Julien Smith is brilliant” angle? Business Change. Last week I told you about Julien Smith’s common-sense diet plan. It’s based on a few very simple ideas, and if you need to lose...
by Jeff Yablon | Jan 10, 2011 | Search Engine Optimization SEO
OK, the answer’s obvious, right? You are a smart person, so there’s no difference at all. Me, though, maybe you aren’t so sure about. Ben Horowitz isn’t so sure smart people make the best employees. Or more to the point, the very successful...
