So it turns out that young people have stopped blogging.
Really? When were they?
It was only a few months ago that kids thought Twitter was stupid, and unsafe. Now, young people are embracing the world’s hottest social networking site in droves. But the impetus for this change isn’t that Twitter has become any better; the deal here is that regular blogging takes too long, while just spewing your thoughts 140 characters at a time is easy!
When I told you a few months ago that Miley Cyrus had stopped using Twitter, my commentary ran toward how bad a business decision that was. My recent comments about Kim Kardashian and her $10,000 Titter posts have been about business change in the advertising world and how things that look unimportant can be huge.
Then, there are my own recent thoughts that blogging, as important as it (or something like it) is to your future business success, might be “over” if only because there are so many blogs being written, often about the same thing. Clients ask me about that idea all the time. Is it too late to blog?
All of this ponits, ultimately, in the same direction: the amount of business change we’re going through at this moment in time might be unprecedented, and unique or not is a lot to manage. But manage it we must.
“Young people have moved from blogging to Twitter“? Then if you want to do business with them you’d better be there too, and understand how it works. Or, just do nothing; your competitors would love that.
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