by Jeff Yablon | May 24, 2012 | Business Process, Content, Media
Because I’m both a teacher at heart and a quasi-geek, I sometimes find myself talking about simple things in incredible minutiae. This doesn’t always endear me to my audience. This morning, I received a sideways, face-not-blurred version of this image,...
by Jeff Yablon | May 23, 2012 | Business Process, Marketing, Search Engine Optimization SEO
Somewhere between art and science lies the art and science of Search Engine Optimization. Yesterday, courtesy of Facebook, the social network’s new standing as a public company, Yahoo!, and the news cycle, we received proof Proof PROOF!!! that search engine...
by Jeff Yablon | May 22, 2012 | Business Process
Now you have it . . . and now you don’t. Facebook is a publicly traded company. Mark Zuckerberg and a few of his close pals are officially gazillionaires. You, sadly, are not. Here’s why: The stock market is fixed. No, I’m not saying that the game is...
by Jeff Yablon | May 21, 2012 | Business Process, Marketing
Read this site enough, and you know that the three topics I discuss here most often are business change, search engine optimization, and customer service. What may not be as obvious is that all three of those topics, in one way or another, really come down to...
by Jeff Yablon | May 18, 2012 | Marketing, Search Engine Optimization SEO
Last week, This article was published at The Verge. It’s simultaneously one of the best things I’ve read in a long time and a complete piece of garbage. Which maybe is a sign of great writing. Certainly the 762-and-counting comments against the article...