Our Tag Cloud as of May 29 2012
Do you ever wonder what’s really important to people you speak with, or whose words you read?
The subject of authenticity is one that gets tossed around quite a bit, and on the Internet, where we’re bombarded with opinion after opinion from a plethora of sources who’ve earned various amounts of our trust in differing ways, it’s becoming an ever-hotter topic.
Who can you trust?
Because I’m both a teacher at heart and a quasi-geek, I sometimes find myself talking about simple things in incredible minutiae. This doesn’t always endear me to my audience.
This morning, I received a sideways, face-not-blurred version of this image, along with a request to rotate it and explain in step-by-step detail what I had done.
Backtrack to that minutiae thing, and I’m the right guy for the job. But Holy Cow are there a lot of things I can talk about when asked a simple, one-line question.
Somewhere between art and science lies the art and science of Search Engine Optimization. Yesterday, courtesy of Facebook, the social network‘s new standing as a public company, Yahoo!, and the news cycle, we received proof Proof PROOF!!! that search engine optimization via long tail marketing techniques really works.
Let’s use that formatting again: SEARCH ENGINE OPTIMIZATION VIA LONG-TAIL MARKETING TECHNIQUES REALLY WORKS!!!
At the top of this piece you’ll see two graphics. The second one is our Google Search Engine Optimization ranking for the phrase long-tail marketing as of a couple of days ago. I showed it to you when I wrote this post on minimum viable audience. Nice ranking considering the prevalence of the term “long tail marketing”, don’t you think?
Read this site enough, and you know that the three topics I discuss here most often are business change, search engine optimization, and customer service. What may not be as obvious is that all three of those topics, in one way or another, really come down to discussions about marketing.
When I was The Computer Answer Guy (OK, when The Computer Answer Guy was a media personality—I’m still The Computer Answer Guy), I did a weekly radio program that ran on several terrestrial radio stations and reached a large audience across the globe via the Internet. One day in, oh, 1996 I was speaking with the owner of the radio station that I broadcast from, and he said something that stuck with me.
Broadcasting is dead; everything is about narrowcasting
Thinking different pays off. It’s a lesson that applies to many parts of business change.
Perseverance pays off, too, but perseverance can get in the way of thinking differently, so as business people we need to find, but also constantly be re-evaluating the line between staying the course and business change.
Last week, Stephen Dubner at Freakonomics laid something out that illustrates this—and that I’ve said for years.
You Aren’t Paying Your Employees Well Enough
Flipboard is the future of journalism. Here’s how I know that’s true: I’ve just installed the Flipboard App on my Galaxy Nexus SmartPhone, hate it, and I’m still going to be using it.
The journalism wars are over. The bad guys have won. Go Home.
Flipboard, long a staple on iDevices, isn’t even supposed to be available for Android. It’s part of the pre-installed software package on the just-announced Samsung Galaxy S III, and was supposed to be an exclusive on that not-yet-available device for some months. But Flipboard for Android has leaked and is easily available.
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