by Jeff Yablon | Sep 18, 2014 | Marketing
Take a close look at the graphic on today’s 360-Degree Marketing post and you’ll see an overlay to the MailPoet art we’ve been using in this series that’s … childish. Or at least child-like. Think that sounds preachy, or judgmental? ...
by Jeff Yablon | Sep 15, 2014 | Marketing, Media
As I’ve been walking you through the many terrific things about Kim Gjerstad’s presentation on MailPoet at WordCamp Europe 2013, I’ve also been watching business change and business process. This morning a couple of poetic items crossed swords in my...
by Jeff Yablon | Sep 10, 2014 | Business Process, Content, Media
Kim Gjerstad and MailPoet, you’re on the back burner today. We’re bringing music back to a place called Vertigo. Apple announced a couple of things yesterday that should have everyone in the music and banking businesses very, very nervous. PayPal and...
by Jeff Yablon | Sep 8, 2014 | Business Process, Marketing
Working through Kim Gjerstad’s 360-Degree Marketing Presentation for MailPoet at WordCamp Europe 2013, what’s becoming more and more apparent besides Kim’s candor is that data matters. And sure, statistics lie, but the MailPoet crew relies on...
by Jeff Yablon | Sep 5, 2014 | Business Process, Customer Service
Today, a short diversion from our ongoing story about MailPoet’s Kim Gjerstad and his 360-degree marketing presentation at WordCamp 2013. I’m sitting in the customer service lounge at Koeppel Nissan in Queens, New York. I’ve been here before, and...
