by Jeff Yablon | Oct 10, 2014 | Marketing
I love cheese. I even say as much on my Twitter profile. And while I’ve become increasingly bad at doing it enough I love sleeping. So when I noticed that the statistical correlation between death-by-bedsheets and cheese had been calculated I grabbed a big...
by Jeff Yablon | Oct 3, 2014 | Content, Marketing
I hate to end a week on a sad note, but today I witnessed a multi-pointed attack on journalism. The attacker was one Galen Gruman, presently an Executive Editor at InfoWorld (is InfoWorld still published?), and my immediate predecessor back in the day as President of...
by Jeff Yablon | Sep 30, 2014 | Design, Marketing
I recently came across an article with a list of ten points. Eight of them were great. OK, nine were, but there were extenuating circumstances. And this isn’t a piece about math. But it might be about the beautiful woman gazing out at you. Or about beautiful...
by Jeff Yablon | Sep 23, 2014 | Development, Marketing
This piece’s title is so boring I can hardly stand it. But the question it represents matters, and in a big way: Is Agile Development a complete load of crap, or does it belong in your 360-degree marketing strategy? Err … yes. Agile Development does...
by Jeff Yablon | Sep 19, 2014 | Customer Service, Marketing
I’m a big proponent of customer service; I believe customer service to be the single most important way a business can distinguish itself from the gazillion-or-so other businesses doing almost if not exactly the same thing they do. In short, customer service is...
