by Jeff Yablon | Jun 26, 2012 | Business Process, Customer Service
Somewhere along the line, PayPal became a bank. Your bank. You probably missed it, but it happened. And somewhere else, PayPal started acting like a bank, too. Now, when PayPal uses your money or profits off you, they talk as though they’re doing you a favor....
by Jeff Yablon | Jun 25, 2012 | Business Process, Media
When my youngest son graduated from high school, I compared him to Arianna Huffington. It was kind of an abstract comparison, but it fit; we all have to find our way through a constantly-changing set of circumstances. The other day, that same young adult threw these...
by Jeff Yablon | Jun 22, 2012 | Business Process, Marketing, Media
We all have people whose every word we follow, hanging on to each and ever utterance out of our personal gurus’ mouths as though they were . . . well . . . gurus. Much to my surprise, even I have a few followers who look to me like a seer of some sort....
by Jeff Yablon | Jun 21, 2012 | Content, Design, Marketing, Search Engine Optimization SEO
On the Internet, where everyone can hear you scream, your screams will only be loud enough if Google thinks they should be. This is where Search Engine Optimization and Search Engine Marketing come in. What’s a marketer to do? Aside from the obvious (contact The...
by Jeff Yablon | Jun 20, 2012 | Business Process, Marketing, Media
One of the earliest pieces I wrote here and filed under “business change” was this one about changes made to password manager software SplashID. And while many of the thoughts I pass along are instructional from a cautionary tale/think twice perspective,...
