by Jeff Yablon | Oct 20, 2014 | Content, Influency, Marketing
Today, at least for fifteen minutes, Monica Lewinsky is the Queen of Twitter. That’s a joke, of course; Monica Lewinsky is and will forever be known for the less-than-fifteen-minutes she spent destroying an otherwise-lovely blue dress with the help of...
by Jeff Yablon | Oct 17, 2014 | Business Process, Content, Marketing
In the mid 1990’s, when Microsoft was still MICROSOFT!!!!!!!, I traveled around doing a talk about technology that—as is my wont—was more about business than about the technology that people believed was being discussed. Microsoft was the focus of that...
by Jeff Yablon | Oct 14, 2014 | Development, Marketing
Kim Gjerstad’s 360-Degree Marketing Presentation at last year’s WordCamp Europe concludes with a stark reality: coopetition marketing requires deft maneuvering. We’ve spent a couple of months dissecting MailPoet’s marketing tour de force. As...
by Jeff Yablon | Oct 10, 2014 | Marketing
I love cheese. I even say as much on my Twitter profile. And while I’ve become increasingly bad at doing it enough I love sleeping. So when I noticed that the statistical correlation between death-by-bedsheets and cheese had been calculated I grabbed a big...
by Jeff Yablon | Oct 3, 2014 | Content, Marketing
I hate to end a week on a sad note, but today I witnessed a multi-pointed attack on journalism. The attacker was one Galen Gruman, presently an Executive Editor at InfoWorld (is InfoWorld still published?), and my immediate predecessor back in the day as President of...
