by Jeff Yablon | Nov 7, 2014 | Content, Marketing, Media
We all know a character or two. Not characters in plays, films, or other stories, but … you know … characters. People with an edge or a story of their own or at least an edge that looks like there’s an interesting story behind it. What’s...
by Jeff Yablon | Nov 4, 2014 | Content, Marketing
Last week I announced a series based on Pixar’s 22 Rules for Phenomenal Storytelling. As many stories do, we’ll start with a sort of introduction. Let’s talk about the idea of what matters in Pixar Storytelling Content Marketing. Until the...
by Jeff Yablon | Oct 30, 2014 | Content, Media
The guys at Pixar have storytelling down to an art. In fact, the creators of the animated films with the widest appeal of the last twenty years or so have turned storytelling into not just art, but science, too. Here are Pixar’s 22 Rules for Phenomenal...
by Jeff Yablon | Oct 24, 2014 | Content, Influency
Here are four of the ugliest words you can speak and still make it past pretty much any censors, anywhere: I Told You So No big deal, right? Ignore the nyah-nyah-nyah element of the phrase “I told you so”, and the words mean something simple. Not today....
by Jeff Yablon | Oct 22, 2014 | Business Process
When Chris Brogan Goes Negative It Looks Like This When Chris Brogan goes negative, it looks like this. We should all be so lucky. Other than being jealous of mystified by his success, I have no issues with Chris Brogan. Directly or otherwise he’s been the...
