by Jeff Yablon | Nov 25, 2014 | Business Process, Content, Media
In business, we often think we need to know where we’re going if we have any hope of getting there. But if your business is storytelling, sometimes the path undefined is the path to greatness. And that’s Rule #3 of Pixar’s 22 Rules for Phenomenal...
by Jeff Yablon | Nov 21, 2014 | Business Process, Influency, Marketing
Despite his name have come up here over two dozen times, I have at best only a passing interest in model/wooden actor/über-investor-cum-pitchman Ashton Kutcher. But this week, Ashton Kutcher made what can only be called an Ashton Kutcher Uber Mistake. How big a...
by Jeff Yablon | Nov 18, 2014 | Content, Marketing, Media
When we launched VideoNetworkOne, I produced the little piece you see here. In it, I praised the work of Hank Green. Hank, brother o’ John (the nearly-forty-year-old writer of Teen-Angsty drivel like The Fault in Our Stars), does cutting through the noise...
by Jeff Yablon | Nov 14, 2014 | Content, Design, Development
How’d you like to build an amazing web site in just a few minutes, for almost no money? I did: here’s the The Jeff Yablon Map! The Jeff Yablon map was an actual web site for a few minutes earlier today, and I really did build it at a cost of exactly zero...
by Jeff Yablon | Nov 11, 2014 | Content, Marketing, Media
Break down Pixar’s 22 Rules for Phenomenal Storytelling and you’ll find that some rules resonate for you more than others. This will be true whether you’re creating art for art’s sake—can anyone afford to do that anymore?—or are a proud,...
