by Jeff Yablon | Dec 16, 2014 | Influency, Marketing
The mysterious blue-hued man you see here taught me a lesson or two in the last couple of days. To be clear, I’m not entirely certain what those lessons are, but courtesy of this guy—whose image I’ve altered enough to make Google’s reverse image...
by Jeff Yablon | Dec 15, 2014 | Business Process, Marketing
I’ve got something to say. Some of you will disagree with me vehemently; some, exactly the opposite. Almost no-one will be “on the fence”. The idea of “best practices” is a load of hooey. I’ve said similar things about other...
by Jeff Yablon | Dec 10, 2014 | Marketing
Fourteen years ago, Apple made John Lennon Think Different, immortalizing him in a poster-and-TV-commercial advertising campaign. Yesterday, on the thirty-fourth anniversary of The Best Beatle’s death, Apple decided that thinking different was no longer...
by Jeff Yablon | Dec 4, 2014 | Business Process, Media
Media Standards? I Told You So. No seriously, this post is all about things working as expected, and also me being in I Told You So mode. I’ve done I told you so a few times here. If I’m honest about it I acknowledge that I kind of enjoy being right and am...
by Jeff Yablon | Dec 1, 2014 | Content, Media
Once upon a <blank>, there was a <blank> called <blank>. And young people loved it, and <blank>ed it for decades. And then one day, Mad Libs became important to Pixar’s 22 Rules for Phenomenal Storytelling. The End. Of course, that...
