by Jeff Yablon | Apr 24, 2014 | Business Process, Influency, Media
Perception is reality, and perspective a matter of where you are when you look at something. Today, while pouring my morning coffee, it occurred to me that as I approach the fourth anniversary of receiving this lovely “gift” it’s taken on a...
by Jeff Yablon | Apr 21, 2014 | Business Process, Influency, Media
I’ve made no secret of my feelings about the manner in which most media businesses conduct “business as usual”. As business changes and we all learn new ways of doing business, I find myself more and more concerned with the matter. This was one...
by Jeff Yablon | Apr 18, 2014 | Business Process, Marketing, Media
Everything is for sale. Sometimes, things that you’re having a hard time selling aren’t merely for sale, they go on sale. This is not something you want. But as the Linsanity page at NBA.COM illustrates, when you’re stuck with old inventory, its...
by Jeff Yablon | Apr 16, 2014 | Business Process, Content
One of the things I used to write about quite a bit was Business Change. And make no mistake; business is still changing, and I still find business change to be a fascinating topic, mostly because people keep resisting it. While we’ve mostly...
by Jeff Yablon | Apr 10, 2014 | Content, Influency, Marketing, Search Engine Optimization SEO
Let’s take a peek behind the content marketing curtain. There’s a lot that goes into content marketing. Being in the biz, one of the things I find most interesting about that is a new trend predicated almost entirely on Google telling the...
