by Jeff Yablon | Dec 19, 2013 | Influency, Marketing, Media
In yesterday’s piece on the pervasiveness of duplicate content I promised you a discussion of the perfect storm in Influency Marketing. Here it is, and it’s all shiny and pretty! Just as ‘there are too many blogs’, there are an awful lot of...
by Jeff Yablon | Dec 18, 2013 | Content, Influency, Search Engine Optimization SEO
For a few years, Google’s position on duplicate content has been that ‘they won’t penalize you’ for having it on your web site. Good thing, because this week Matt Cutts revealed a statistic that might—or perhaps it won’t—sound shocking:...
by Jeff Yablon | Dec 17, 2013 | Influency
Last week, a study from web-site protection firm Incapsula popped up, claiming that over 60% of all Internet traffic is now bot-driven. And while Incapsula’s findings sound way overblown, and Incapsula’s objectives are questionable, the idea is worth...
by Jeff Yablon | Dec 13, 2013 | Influency
Regular readers realize (radically): really, reality rocks. Sorry about that; I was getting all alliterative writing the Optimization elements of this piece, and couldn’t stop. Yesterday, Google made a little tweak that most people won’t notice. On the...
by Jeff Yablon | Dec 11, 2013 | Content, Influency, Search Engine Optimization SEO
We DO want you. We want you to visit Answer Guy Central. We want you to share what you find here. We want to hear what you think and we want to help you build Influency. We also want you to write for us here—assuming you have something to say about business change and...