by Jeff Yablon | Dec 9, 2013 | Influency, Marketing
In our increasingly interconnected world, you’d better be working on your Influency. For years, one of the methods I’ve espoused for growing the ways in which you touch a wider community has been through coopetition, where you stop looking at others as...
by Jeff Yablon | Dec 6, 2013 | Influency
F-Bombs are fun a matter of taste. And they’re rarely un-influence-y. But if the influence you create using an F-Bomb doesn’t add something to your message, then even if there’s influence, that F-Bomb created no Influency. Still with me? Lots of...
by Jeff Yablon | Dec 5, 2013 | Influency, Media
This week, Google gave away Bing Crosby’s It’s Beginning to Look Like Christmas as one of their free-song-of-the-day tracks on Google Play Music. It’s the right time of the year to build a Holiday music collection, and Mr. Crosby’s White...
by Jeff Yablon | Dec 4, 2013 | Influency, Media
Who do you want to be when you grow up? When he played that goofy Michael Kelso character on That 70’s Show, you likely wouldn’t have answered ‘Ashton Kutcher’. And when Ashton Kutcher led the world in meaningless social network follower count...
by Jeff Yablon | Dec 3, 2013 | Content, Influency, Marketing
We’re approaching the four-year anniversary of this post about how C|Net’s managing editor gave me a hard time for contributing to one of the discussions at C|Net. Crazy, right? I think about that story frequently; as time has marched on and the need for...
