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Fixing Customer Service, Creating Influency: Koeppel Nissan

by Jeff Yablon | Oct 28, 2013 | Customer Service, Influency

Answer Guy Central is in the marketing business. We do a lot of things for our clients that go way beyond that, but it all rolls back to looking good and acting better, and we know a thing or two about customer service. So much so, we created the Verizon Wireless...

Comment Engagement: A Good Indicator of Trust and Influency?

by Jeff Yablon | Oct 24, 2013 | Content, Influency

Who do you trust? Have you given any thought to why? I’ll bet it has something to do with engagement. Now, think about this: This week, Fred Wilson, a successful and, odd as this might seem, popular NYC-based Venture Capitalist, put his community on notice that...

Google or Internet Reviewers: Who Knows Restaurants Best?

by Jeff Yablon | Oct 23, 2013 | Influency, Search Engine Optimization SEO

If you’re near Newport Beach CA and are looking for information about a restaurant called “The Crab Cooker”, Danny Sullivan thinks you have a problem. I say Danny’s wrong. Of course, all that matters is what Google says. In this post on...

Customer Service, and a Near-Life Experience at Verizon Wireless

by Jeff Yablon | Oct 18, 2013 | Influency

While we don’t list it with design, development, optimization, content, and media, customer service is an integral part of Influency. If your customers, clients, and prospects don’t trust you—or even worse, mistrust you—word will get around and...

They’re Tiny, So It’s A Good Thing Hummingbirds Are Local

by Jeff Yablon | Oct 17, 2013 | Business Process, Search Engine Optimization SEO

Last time out I promised an explanation of Google’s new Hummingbird Search Algorithm. As with most changes Google makes to how we find things and make sure people can find us, Hummingbird is a big deal in the Influency world, especially in Optimization. But in a...
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